Best Buy Credits Web Purchases To Local Stores
from the fightin-channel-conflict dept
One of the big issues with retailers that also have a web presence is how to deal with channel conflict. How do you get sales people to point people to the web when the store employees might consider the web to be a competitor, rather than the same company? Best Buy is going around saying that they’ve solved this issue by crediting web sales to local stores, thus encouraging Best Buy staff to point people to the web when more appropriate. Of course, what they leave out is the fact that when Best Buy staff point shoppers to internet kiosks in the store, they might be seeing higher prices than if they went to the identical website from home.