Contact Management Products Having Trouble Making Customer Contacts?
from the spam-isn't-working dept
In this day and age of electronic communications, it turns out that lots of people still use decidedly non-electronic methods of managing their contacts. In an article that reads more like an ad, the folks at Plaxo (self-serving survey alert) say that 37 percent of respondents use Post-It notes or Rolodexes instead of contact management software. Their conclusion is that contact management is "at the beginning of the adoption curve" and people need to understand the "benefits" like saving time and avoiding lost paper. But maybe the current adoption rate (can they really argue it's at the "beginning"?) is as good as it gets, if in fact everyone who has the software actually uses it. Rather, lots of people might find alternative methods more convenient and time-saving. Little black books don't have to be booted up, email programs and cell phones have their own address books, and the internet is one big phone book anyway. The concept of a bloated contact management system that sometimes can be annoyingly inconvenient might be a tough sell to the unconverted and disillusioned who are dragging down those "adoption" numbers. Those are issues that no amount of Plaxo spam will fix.