Disney Does A Double-Take With Video-On-Demand

from the not-much-demand dept

Disney's ill-conceived "MovieBeam" video-on-demand project is going on hiatus -- as they say in the entertainment biz -- perhaps permanently. The company is shutting down its three test programs later this week, throwing out lots of euphemisms to spin the news (it's officially a system upgrade to prepare for the next phase, but they're giving no other information on when or how the project might be relaunched). We won't be surprised if it never resurfaces. In fact, it would merely confirm our skepticism about the idea when it was hatched (to the public) two years ago. Think about it: a video-on-demand service that requires an extra set-top box, rental fees for the equipment and the movies, and limited flexibility in viewing the movies. About the only thing it did have going for it was that it circumvented cable and satellite providers. Oh yeah, that benefits Disney, not the consumer ... guess it's back to the drawing board.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.