Disney Does A Double-Take With Video-On-Demand

from the not-much-demand dept

Disney’s ill-conceived “MovieBeam” video-on-demand project is going on hiatus — as they say in the entertainment biz — perhaps permanently. The company is shutting down its three test programs later this week, throwing out lots of euphemisms to spin the news (it’s officially a system upgrade to prepare for the next phase, but they’re giving no other information on when or how the project might be relaunched). We won’t be surprised if it never resurfaces. In fact, it would merely confirm our skepticism about the idea when it was hatched (to the public) two years ago. Think about it: a video-on-demand service that requires an extra set-top box, rental fees for the equipment and the movies, and limited flexibility in viewing the movies. About the only thing it did have going for it was that it circumvented cable and satellite providers. Oh yeah, that benefits Disney, not the consumer … guess it’s back to the drawing board.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...