Do Portal Deals Make Sense For Broadband Providers?
from the yeah,-but-why? dept
There's lots of talk today about Verizon's deal with Yahoo to offer a portal service for Verizon DSL customers. I've been avoiding talking about it all day, because it doesn't seem like a big deal. However, with all the press coverage, it does seem worth a mention -- for the specific reasons why this isn't a big deal. These deals represent a broadcast view of the world, suggesting that people need to have online content handed to them in a package, like the way they get television channels. The internet is wide open. I currently have DSL from SBC at home. Technically, it's SBC Yahoo DSL, but I have no idea what the Yahoo part is, because I'm getting the DSL so I have a connection to the internet, and not because of any special content or services I want from Yahoo. Sure, Yahoo will get a few more users, and Verizon no longer needs to worry about what to put on a front page that few people use, but in the grand scheme of things, this deal doesn't mean very much.