Carriers Beware: We're All Too Dumb To Use Mobile Data
from the education-time... dept
While wireless carriers are pinning their revenue dreams on wireless data, it looks like they still may need to take a step back and focus on the basics. A new study of mobile phone users finds that, while many of them have phones that can handle data, most identify themselves as "too dumb" to figure out how to use data services. The recommendation from the company doing the study is that carriers simplify the interface -- which isn't a bad idea, but might not be that easy. What's a little more worrisome is that this may be a bigger indicator. If people find a service really compelling, they'll get over some pretty complex usability hurdles to use it. The fact that many aren't bothering with wireless data suggests they don't see enough value to make it worth it to learn. Simplifying the interface brings down the hurdle, but doesn't necessarily make anyone feel any more compelled to jump over it.