Too Much Free Time

by Michael Ho

Beyond Hardcore Gamers: Kids, Women, the Middle-Aged

from the just-say-no-to-Evercrack dept

There's no shortage of articles on the video game industry targeting non-gamers (usually women) as the next new market for games. But you'd think that the industry might want to avoid calling their new target market "bored housewives" even if it's in jest. Looking beyond the "bored housewives" market, though, the next target for video games may be therapeutic games for kids and the middle-aged. Really just a subset of educational games, therapeutic games can train people to overcome their fears, relax from stress, or teach kids to cope with their ADD -- and are probably a bit more lucrative than learning how to touchtype.

Reader Comments

Subscribe: RSS

View by: Time | Thread

  • identicon
    dorpus, 11 Jun 2004 @ 8:18am

    What about non-marriage-minded women?

    The gamer geek in the USA may harbor fantasies of Japanese women who are supposedly submissive, traditional, and marriage-minded. However, real Japanese women today are the most anti-marriage women in the world.

    Maybe the submissive women of the USA will follow Japan's lead, and we will see a new generation of American women who do the unthinkable, of not being interested in marriage or family. They would make excellent gaming customers. Why not make games about "liberating" their married friends from a bad marriage, or games that have a happy ending where the woman stays single?

    reply to this | link to this | view in chronology ]

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Shop Now: Copying Is Not Theft
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.