Beyond Hardcore Gamers: Kids, Women, the Middle-Aged
from the just-say-no-to-Evercrack dept
There’s no shortage of articles on the video game industry targeting non-gamers (usually women) as the next new market for games. But you’d think that the industry might want to avoid calling their new target market “bored housewives” even if it’s in jest. Looking beyond the “bored housewives” market, though, the next target for video games may be therapeutic games for kids and the middle-aged. Really just a subset of educational games, therapeutic games can train people to overcome their fears, relax from stress, or teach kids to cope with their ADD — and are probably a bit more lucrative than learning how to touchtype.