Will Anyone Notice Netscape's Return?
from the target-audience? dept
While most people had written off the Netscape browser, assuming that AOL had all but left it for dead when they spun off Mozilla, it turns out that AOL really is planning to release a new version of the browser, which basically has everyone asking: but why? Mozilla, on its own, seems to be getting some traction, and Netscape will still be based on Mozilla. Meanwhile Opera is still innovating in the browser space and the Mac folks still seem to like Safari. At the same time, most of the known universe is still stuck on IE and don't see any reason to change (despite there being plenty of good reasons). So, the question is where does Netscape fit into this space, and what does AOL hope to get out of it? No one expects AOL to add any significant features to Mozilla, and the average AOL user is still stuck on AOL's own browser (which is still based on IE). About the only reason anyone can come up with for this release is that there are still some folks using older Netscape technology, and therefore AOL decided to refresh it. Perhaps that defines AOL's strategy these days: "Let's just kind of stick with what we have and refresh it periodically and hope that no one realizes there's a lot of other stuff out there." No wonder users are bailing out by the hundreds of thousands.