Is The Human Billboard Tattoo Working?
from the dot-com-nuttiness dept
During the boom years, Outpost.com had a commercial where they joked about tattooing the outpost.com log on the heads of babies to "get 'em while they're young." Real life imitated satire last year when people started offering to auction off various body parts for advertising tattoos on eBay. However, it sounds like companies were still a bit wary of agreeing to dot com style stunts. That phase passed, however, and in April, a man successfully sold the back of his head for an advertising tattoo for $7,000 (for five years, which seems like a pretty cheap deal for all involved). At the time, we pointed out that the hype surrounding the story from the company (CI Host) seemed a bit overblown. They claimed that it was making news everywhere - but the only news we could find (and we're pretty good at finding news around here) was the press release the company issued. So, 9 months later, I'm going to take their claims with a grain of salt when they say that the advertising campaign of the man walking around with the CI Host logo tattooed to his head has directly led to 500 new customers. Signing up for a webhost isn't exactly an impulse buy - and in the rare instance where it is an impulse buy, it's because you're sitting at a computer and have a domain name you want to host. You don't see a strange man with a corporate tattoo on his head walking down the street, and suddenly decide it's time to rush home and sign up with that company to host your website. Well, at least I wouldn't.