HideTechdirt is off for the long weekend! We'll be back with our regular posts tomorrow.
HideTechdirt is off for the long weekend! We'll be back with our regular posts tomorrow.

Will iTunes Kill Music?

from the say-what?? dept

Salon has found an economist who is fascinated with the concept of "bundling" and is using that hammer to bang away at non-nails in the online music world. She's written an article bashing Apple's iTunes for daring to unbundle music. She claims that she's found so much good music by buying an album because of a single catchy radio hit - and discovering the non-hits are much better songs. Yet, she doesn't seem to consider the reverse situation: the number of times consumers have shelled out $20 for a radio hit, only to find another ten or twelve terrible songs that they never want to listen to. She then suggests that artists won't be encouraged to experiment in a world where "unbundled" music rules, and points to the age of the vinyl single as evidence. This might make sense on first reading - except that there's a huge difference in the digital world. The ease of both the creation and distribution of music means that it's even easier for musicians to experiment. They can just throw whatever they want online, and see how people react. They don't have to wait until they have a complete collection of songs to release as an album. While (despite the title) the article really has little to do with Apple's iTunes, I would say the bigger problem with iTunes is that it actually takes away the biggest benefit to the internet (which would encourage musicians to take chances) - which is the ability for people to really sample music and share it with friends. The wonderful world that Napster opened up (albeit illegally under current laws) was a situation where people could recommend songs to others, such that people were able to experiment and discover new (and often experimental) music all the time. Ms. Akhtar also misses the point that the online world has infinite shelving - and so her arguments that only popular mass-market hits will get made, doesn't fly either. The ability to offer a wider variety, and have reasonably successful niche hits is a much stronger possibility online than offline. I won't argue with her economic analysis of bundling, but it appears she's so focused on that one aspect, that she's missed the larger world around online music.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Anonymous Coward, 18 Jun 2003 @ 6:40am

    No Subject Given

    Wouldn't most of this problem be solved if bands and record companies start releasing albums that are actually filled with good music? Imagine buying a $20 CD and actually enjoying every (or atleast a good majority) track on it, and maybe it would actually be worth spending $20.

    reply to this | link to this | view in chronology ]

  • identicon
    Oliver Wendell Jones, 18 Jun 2003 @ 8:03am

    Hip Hop

    My girlfriend's son is big into "West Coast Gangsta'" style hip-hop 'music'.

    I have routinely downloaded entire albums of this kind of 'music' for him and it amazes me when you look at the track listings and see:

    Track 1 - Intro - 0:27
    Track 2 - Song 1 - 4:00
    Track 3 - Song 2 - 4:00
    Track 4 - Skit - 0:33
    Track 5 - Song 1 Remix - 4:33
    Track 6 - Skit 2 - 0:54
    Track 7 - Song 4 Redubbed Mix
    Track 8 - Song 3 - 3:35
    Track 9 - Outro

    There are usually no more than 5 songs out of 10-11 tracks that are actual original songs (not including the fact that many are just overdubbed remixes of someone else's song). You drag all the tracks to an 80 min CD-R and see that there is still 40-50 minutes of usable space on the disc.

    Someone is supposed to pay $16 - $20 for that? I don't think so.

    reply to this | link to this | view in chronology ]

  • identicon
    Oliver Wendell Jones, 18 Jun 2003 @ 8:05am

    I forgot to add...

    Ever been to the music store to pick up an album that has that "one song you want" only to see a sticker on the shrink wrap proclaiming:

    "Contains the hits 'Song you never heard of' and 'Some other song you never heard of'"

    Or am I the only one?

    reply to this | link to this | view in chronology ]

    • identicon
      Csharpener, 18 Jun 2003 @ 8:59am

      Re: I forgot to add...

      I can't believe you guys are so forgiving. The current state of the industry is bad. I'm swearing off music until they start producing better products.

      reply to this | link to this | view in chronology ]

      • identicon
        stonebraker, 18 Jun 2003 @ 11:23pm

        Re: I forgot to add...

        You know Billy Joel and others made this kind of stink when CD's first came out. They were longer than LP's so inevitably the quality of music would go down. Couple that with the fact that the labels tend to release a catchy single then drop bands on their a$$, there is a huge lack of quality music. I see apps like iTunes giving the consumer a tool that he/she has wanted all along. The power of choice. If a hip/hop artist only wants to make one real song and then resample everything else then they should only be paid for that one song. Same goes for all types of music. Take artists like Tu-Pac, Biggy, and others who make full ablums and the consumer will want all of the tracks. This whole business of uncoupling music is rediculous. There usually is nothing to uncouple.

        reply to this | link to this | view in chronology ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Close

Add A Reply

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.