Google Expands Content-Based Internet Ad Services
from the about-time... dept
When Google first launched their contextual advertising offering for content sites, I was surprised that it was only being offered to extremely high content sites. It seemed like something that would be incredibly easy to automate, such that any random person could add those ads to his or her site. Apparently, they were focused on the larger sites in order to test the technology out, because it looks like they’re expanding the offering to smaller sites. Of course, since the program launched, I’ve changed my mind somewhat on how useful contextual content ads are. I still believe that ads on search pages – when users are in “search mode” are much more likely to get clicks than on content pages, when people have already found what they’re looking for. Anyway, one odd thing in their policies page for this offering is that they claim that their ads cannot be used on “personal” pages. How do they define that? Considering the fact that they own blogger and already offer their ads on blogger.com pages, I’m guessing that most blogs won’t be considered “personal” pages?