Burn To Order Software Kiosks Appearing In Stores
from the been-there,-done-that dept
More burn to order software kiosks are appearing in stores these days. There have been a few companies (including the one talked about in the article) that have been pushing these kiosks for a few years without much success. There are reasons why most of these plans have failed in the past. There are only a few software titles these days that people actively go to the store looking to buy in a box. Adding hundreds of useless titles doesn't help. Also, the kiosks aren't that helpful. The problem is that (unlike shelves) only one person can really look through the kiosk at a time, causing a huge bottleneck. When they used to do that with music they found that people would stand at the kiosk for about 20 minutes "browsing" and then never buy anything.