Warner Bros. Copyright Striking Reactions To The ‘Minecraft’ Movie Trailer
from the video-blocked dept
Of all the ways that content creators use copyright to strike down content, one of the most befuddling is when trailers are the subject of copyright strikes. There is occasionally some logic to these sorts of strikes. Trailers that are unfinished, for instance. But even when trailers leak early in a finished state, copyright holders use copyright to take those down.
But the point of a trailer is to serve as an advertisement for the content. Everything else being equal, content creators should absolutely want those trailers to be watched as far and as wide as possible. Even leaked trailers, or unfinished trailers, are still capable of building buzz for a film or show such that their proliferation should be desired.
That’s what makes it so head-scratching that Warner Bros. apparently copyright claimed some reaction videos to their Minecraft trailer.
Minecraft is going through a tough time as the much-anticipated live-action movie trailer was not well received by the fans of the game. The teaser trailer was released recently and created much discussion amongst players. They were disappointed at how everything looked.
And since this created a lot of discussion, many popular creators expressed their dislike towards the movie. One of them was Mumbo Jumob, who is among the largest and most loved Minecraft YouTube creators. A Reddit user named CaptainRelyk shared a screenshot showing how the creator got a copyright claim on their video which was titled “The Minecraft Movie Trailer looks silly.”
That video was taken down briefly after a copyright claim was made on it by Warner Bros. It is back now, with Mumbo Jumob indicating that it was claimed automatically, but that it’s been resolved.
Now, every indication is that this was done through an automated system, rather than anyone making a copyright claim on the video manually. But all that tells me is that Warner Bros. is very bad at the internet and using it to market their forthcoming film. And, because there wasn’t a highly visible public statement from Warner about all of this, the natural speculation is that the company didn’t want people to see the video out of concern it was critical in nature. That doesn’t appear to be the case, but once the rumor mill starts rolling, it’s hard to stop.
More bizarre is the second of the copyright strikes, which was done on a video made by PhoenixSC. That video didn’t even include the movie trailer, but instead included bits from a parody fan film made several years ago. And, even more strangely, the notice appeared to claim copyright on a song that nobody seems to think Warner actually has the rights to.
Another mistake? Perhaps. But Warner should be better at this, or else it should ease off its copyright enforcement practices until it gets its act together.
Filed Under: advertising, copyright, minecraft, trailer
Companies: warner bros. discovery
Comments on “Warner Bros. Copyright Striking Reactions To The ‘Minecraft’ Movie Trailer”
Not surprising. Still stupid and sad.
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Microsoft has bought Minecraft/Mojang ten years ago, and they’ve certainly been thinking about making a movie since back then.
So what they’ve got now is the best they could produce in ten years…
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This is WB, not MS. I don’t know if they had any creative control, but it’s likely they just took money from WB and let them run with it. Time will tell if they recover like Sony did with Sonic, or if it’s just a payday with the wrong people involved creatively like Borderlands.
What are the chances the copyright strike was somebodies idea of a prank?
My other idea: Maybe they’re deliberately trying to Streisand themselves.
Third choice: They’re just idiots.
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At this point, based just on the patterns we’ve seen in reports, I assume most copyright strikes are just automated bullshit.
I’ve seen videos flagged based on the noise of a fan in the background.
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If you think that’s bad…
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Hey! I put a lot of work into writing “Oscillating Fan Concerto in E Minor”, and I have every right to protect my intellectual property!
And, of course, there’s bad faith takedowns…
“We don’t like your review, we’re gonna strike it”
but “We like your review, it’s safe”
Not only it looks silly, but it’s really sick and stupid.
Wagner should definitely keep only decent movie ideas after publishing fake trailers and see what internet think about every of them
That makes sense since all the kids that will watch theses movies has spent way much more time on YouTube than watching Wagner movies.
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WB pre-emptively setting up reasons for the minecraft movie to bomb if it turns out to be woke?
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Judging by the trailer, that movie has worse problems than any kind of alleged “wokeness”. By the way, please define “woke”. Be specific.
Fyi, it’s Mumbo Jumbo, not Jumob.
It was all the more funny (in a sad way), because Mumbo was the only person I saw with a positive opinion of the trailer, and yet they still went after it.
It really feels like they’re trying to suppress any negative feedback on the film. When the Sonic trailer came out there was a huge outcry which led to changes. Meanwhile with the Minecraft movie they are trying to silence any critics so they don’t have to spend any more money on the movie.
Bad Sign
I forsee this movie not doing so well. You have defenders repeating claims of other movies that tried something similar and failed. The actor list is weird, and filled with token actors now. Jack and Jason, are just there to help sell the movie, due to poor writing and design.
Now, even automatic strikes/claims still look bad for a company that seems to be doing little PR at this moment.
It’s for kids. You all are sad, sad people.
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Minecraft’s targeted advertising towards kids is a (relatively) recent thing. Minecraft began as the game of a community of modders, and a lot of its fanbase are adults. Also, a movie being made for kids is not an excuse for bad quality and unfaithful writing. Kids deserve good storytelling too.
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Hey, I missed the point where stupid copyright enforcement is OK if it’s only on kids’ content. Could you explain that for me?
Are They Stupid Or Something
You Know That’s Not Even How Copyright Law Works You Can’t Just Stop Somebody From Giving Constructive Criticism On A Clearly Poor Choice Of Actor When You Could Picked One Of The Hundreds Of Chad Meme Lookalikes And Nobody Would Have Said A Thing Because There Face As Square As Humanly Possible
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