Educate, Don’t Isolate: How To Combat Elon Musk’s Misinformation Machine

from the elon-is-not-a-nation-state dept

You may have heard that Elon Musk and the UK are fighting. And both of them are looking ridiculous.

Riots are happening across the UK in response to the stabbing deaths of three children. The background for the riots is that a bunch of shitlord agitators used Telegram to organize further nonsense on other social media channels, leading to riots over misleading claims about who was responsible. Elon Musk, as he’s been known to do, has been a gullible simp for the lies and conspiracy theories that the agitators are pushing out blaming asylum seekers and refugees, and has been not just endorsing the nonsense, but spreading it further.

Most normal people would recognize that this is not great. But there’s a question of what to do about it, and the UK seems to be choosing the worst possible approach: yelling at Elon Musk, which only enables him to pretend he’s a martyr for free speech.

I wrote a piece at the Daily Beast talking about how the UK’s response to Musk is extremely counterproductive. The key point is that the UK’s Secretary for Innovation and Technology, Peter Kyle, says they need to treat Elon as if he’s a nation state. But, as I argue in my piece, that makes no sense, in part because nation states and individuals are very different, and because the affordances for dealing with each are totally different. But, also, because it only works to Musk’s advantage here.

The different realities and the different ways that nation states and private entities can and do interact lead to very different affordances and very different outcomes.

Also, most of the interactions over the past decade were along the lines of: “you need to be better about limiting the spread of content designed to incite violence.” Often, these are situations where the companies agree and want to limit the spread of such content for their own reasons, but may just disagree on how to do so.

It’s entirely different when one of the companies is owned and operated by an individual who himself is one of the leading spreaders of that kind of content.

Most companies don’t want to be spreading that kind of information because it’s bad for their own reputation and the willingness of both advertisers and users to continue to use the platform. But, in Elon’s case, there appear to be extraordinarily different incentives at play.

As I note, Elon lives for this kind of thing, and it only fuels him:

Elon relishes fighting with certain governments (so long as they’re not run by his ideological kindred spirits among right-leaning authoritarians). Pushing or threatening Elon over this is likely to just lead him to playing “free speech martyr” as he’s done in the past. And, to some extent, he wouldn’t be wrong.

The key is understanding that the UK isn’t necessarily mad about general disinformation trending on ExTwitter. They’re mad that Elon’s speaking. And, yes, even in the UK with much lower levels of free speech rights, if you’re arguing over the right of one person to say nonsense, it just becomes a fight over free speech. And there are plenty of others saying the same thing. Musk isn’t the only one doing this.

So, I suggest in the article that rather than focus on yelling about Elon, we should do more to better educate people not to fall for the kind of nonsense that Elon falls for. We should focus on enabling there to be more competition and other places for people to speak, so that one person isn’t in control of one of the most popular spots to speak.

In other words, focus on making fewer people care what he has to say, rather than focusing on trying to silence Elon.

And, of course, some of that should be to take a page from the Democratic party of the last few weeks and move away from scolding to mockery. Elon is the richest man in the world, has access to any expert he wants, and can absolutely find out what’s true. Shouldn’t people start calling out how absolutely ridiculous it is that he instead decides to get his information from a rando named CatTurd2?

There’s a lot more in the full article, so go check it out. I fear we’re just going to keep making the same mistake over and over again, which only plays into the framing that we need people like Elon controlling our speech platforms. He’s not a nation state. He’s a very, very wealthy gullible sucker spreading conspiracy theories. Just point out how ridiculous he is and move on.

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Comments on “Educate, Don’t Isolate: How To Combat Elon Musk’s Misinformation Machine”

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57 Comments
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Anonymous Coward says:

Elon Musk, as he’s been known to do, has been a gullible simp for the lies and conspiracy theories that the agitators are pushing out blaming asylum seekers and refugees, and has been not just endorsing the nonsense, but spreading it further.

It would be a lot easier to write this off as “gullibility” if he hadn’t unbanned a Neo-Nazi pretty much as soon as he bought twitter.

Fascists intentionally sow chaos and destruction.

This comment has been flagged by the community. Click here to show it.

Andy says:

Re:

.. to the point of jailing some of them, e.g. this Guardian story: “Two men jailed for social media posts that stirred up far-right violence”

link

Highlight: “Kay used his own name and profile picture on his account, while advising others on “staying anon” and saying he had “watched enough CSI programmes” and would “categorically not be arrested”. He also tagged Northamptonshire police force in one of his posts.”

I for one look forward to EM visiting the UK.

Arianity says:

But, as I argue in my piece, that makes no sense, in part because nation states and individuals are very different, and because the affordances for dealing with each are totally different.

The article doesn’t get into much detail about why those differences matter. Especially since many of those differences usually lean towards it being much easier to force a company into compliance (although it would be harder for the UK than the US). It seems to be a coy argument that you shouldn’t use the power of the state on private organizations.

As I note, Elon lives for this kind of thing, and it only fuels him:

I think you’re giving him far too much credit for this, given his complaining about this sort of thing. He relishes it when he knows he can win. Not when the government is actually willing to enforce it.

So, I suggest in the article that rather than focus on yelling about Elon, we should do more to better educate people not to fall for the kind of nonsense that Elon falls for.

Por que no los dos? If anything, they go hand in hand.

He’s not a nation state. He’s a very, very wealthy gullible sucker spreading conspiracy theories. Just point out how ridiculous he is and move on.

The problem with the “just educate them” approach is that it has pretty limited success. If it were that simple, we wouldn’t be dealing with things like Nazis in current year. (As does having many smaller competing platforms. Disinformation will still spread on Bluesky or whatever alternative. And that was true before he bought Twitter, as well, he still had a ton of reach).

It’s also worth pointing out… this is also just a form of “yelling at him” (that will also lead to just as much digging in). And a not particularly effective one, as far as things go.

That said, there is a big unacknowledged flaw underlying this entire discussion. You’re framing it as looking for something more effective, but the real motivation is looking for a solution that preserves Musks’ free speech. Feels like that conflict undermines most of the argument, especially when there’s relatively little argument/evidence for why these alternatives would supposedly be better. The thing that makes most of them “better” is that they’re more free speech preserving, not because they defang disinformation better.

porks (profile) says:

Re:

The problem with the “just educate them” approach is that it has pretty limited success.

Well said. Particularly when the people trying to burn people alive in hotels are getting their news from Andrew Tate.

It’s a strange post. I’ve read it a couple of times and I still don’t really see what Mike’s trying to get at here, or what solution he is offering.

In the Times article linked Peter Kyle doesn’t say Musk should be treated like a nation state, he’s pointing out that big tech companies have more wealth and power than actual nations, and something akin to a foreign policy too, so it makes sense to revise how we treat them.

The post is a bit “corporations are people” in that regard.

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Anonymous Coward says:

Re: Re:

Mike is pretty close to the free speech absolutist that Musk claims to be. Any sort of absolutist ideology is necessarily going to ruin into an incompatible reality somewhere along the line.

To be fair, “global fascist conspiracy” wasn’t real high on my bingo card when I was initially forming a political identity.

Anonymous Coward says:

Re: Re:

Particularly when the people trying to burn people alive in hotels are getting their news from Andrew Tate.

This. Currently, Discovery+ has an episode of Icon or Toxic? about Andrew Tate, discussing whether he’s problematic based on his misogynistic attitudes towards women, which is like asking whether Hitler was problematic based on his attitude that women were good only for providing male soldiers for the Third Reich and ignoring how he had marginalized people put to death on a huge scale just because they were from minority groups.

Anonymous Coward says:

Mike.

Elon is no fucking gullible fool.

He’s the privileged manchild of South African Apartheid who is either a fucking psychopath or worse.

He didn’t even complete his fucking university education, instead choosing to play fucking videogames and “intern”.

He’s been lying about most of his acheivements.

And now he’s enabling totalitarians and fascists.

The people who follow him don’t want to be educated.

They want to murder us all. Or, if the logistics of genocide is too much for his handlers, enslavement.

Anonymous Coward says:

Re: Re:

He is all of those things and worse, I know.

But Mike seems to think he can be reformed when it’s been abundantly clear that reforming the Apartheid Karen Nazi via legal means is impossible.

And yes, I get that censoring him will not work. Unfortunately, so’s ignoring him.

Man’s rich enough to buy an army to start shit.

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Anonymous Coward says:

Someone still lives in the fantasy where just ignoring a problem makes it go away.

Musk and other fascists aren’t going to go away on their own kid. They are telling other fascists exactly what they want to read/hear, and it doesn’t matter to them how demonstrably false and stupid it is.

Fascists are very subconsciously aware how stupid and hypocritical their beliefs are. The way they hold them is by not caring. It doesn’t matter how much you debunk them, they will not stop holding fast to them. You have to drown them out, not pretend they’re not actually there.

Look at 2016. People thought Trump would just vanish if no one paid attention to him after a few months of him spewing bullshit. How’d that work out when the election rolled around?

Anonymous Coward says:

Re:

Look at 2016. People thought Trump would just vanish if no one paid attention to him after a few months of him spewing bullshit. How’d that work out when the election rolled around?

Uh, where the hell were you? The major news networks didn’t care what “people” think, then or now.

https://en.m.wikipedia.org/wiki/Media_coverage_of_the_2016_United_States_presidential_election

Political scientist John M. Sides argued that Trump’s polling surge was “almost certainly” due to frequent media coverage of his campaign. Sides concluded “Trump is surging in the polls because the news media has consistently focused on him since he announced his candidacy on June 16”.

Anonymous Coward says:

The problem with the government’s response to this, of seeking broad crackdowns on social media writ large, is that these platforms are far more widely used by the opposition to these kinds of troublemakers to organise and share information.

That’s how the much larger protests against the rioters were able to organise so quickly in response.

The government will not go after the actual root sources of the disinformation fuelling these riots because the call is coming from inside the house. The right wing disinformation machine pushing the narratives encouraging this violence consists primarily of legacy media like papers, radio, TV, and the election campaigning of the party now in government.

Neil David says:

The UK does not have lower levels of freedom of speech. This is the sort of rubbish peddled by Muskrat and his fellow right wing shit shovellers. If you actually go away and check UK law you will find it balances freedom of speech as opposed to hate speech with the balance towards the former. Incitement laws in the UK though, are long standing and have been used against both Right and the Rights ‘enemies’ so claiming the right is unfairly picked on is the usual snowflake bs from them. Just ask the JSO supporters who got four to five year sentences about ‘two tier justice’ – if you want be laughed at. The problem, as the Right sees it, is not free speech, but that they cannot spout hate (which is rightly proscribed) and that their opponents can criticize them. Oddly, their calls to ban left wing speech, and support for the last UK govts draconian curbs of freedom of expression don’t seem to register on Musks radar, while bitching that you can’t abuse Muslims, members of the LGBTQ community and other minority groups does…

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