‘Lovejoy’s Law’ And Tech Moral Panics
from the helen-lovejoy-joy-killing dept
One of the central arguments for a recent rash of age verification laws across the country is to “protect the children.” Utah Gov. Spencer Cox called his signing of controversial social media laws a means for “protecting our kids from the harms of social media.” Arkansas Gov. Sarah Huckabee Sanders said in a press conference that her signing of the so-called Social Media Safety Act will help prevent the “massive negative impact on our kids.” Once he entered office, Sen. Josh Hawley, said that loot boxes in popular video games placed “a casino in the hands of every child in America.” Louisiana State Rep. Laurie Schlegel called her unconstitutional age verification bill in order to access pornography in the state a measure to counter how “pornography is destroying our children.” This all sounds the same.
“Won’t somebody please think of the children!” Do you all know who said that? The one and only Helen Lovejoy says this quote quite often in the fictional animated universe of The Simpsons. If we recall our elementary school ‘Simpsons’-ology, Helen is the morally crusading wife of the town reverend seeking to make the world a better place for the children. Or, at least, Helen making the world a better place for the children based on her worldview. Anything that pops Helen’s bubble of an ideal society for the small radioactive burg of Springfield, USA, is nothing more than a threat to the town’s morality. Helen leads grassroots campaigns to demonize and ban the things threatening her ideal, little bubble.
Some call this ‘Lovejoy’s law’ to further parody the over-the-top caricature of a socially-conservative moralist who believes that everything they disagree with is either the work of Satan or woke leftists. In criminology and sociology, this sort of individual could be referred to as a moral entrepreneur. Moral entrepreneurs are people who take the lead in developing and labeling a particular behavior or belief and spreading the label through the society at large. These individuals also lead in the construction of what they refer to as a criminally deviant or socially unacceptable behavior. These individuals also are those who organize at the grassroots level, like Mrs. Lovejoy, to establish and enforce a set of rules against behavior that these individuals define as criminally deviant or socially unacceptable. These fine folks perpetrate moral panic. Moral panic isn’t just a weird trope used by politicians and the punditry.
It’s a legitimate social phenomenon modeled by world-renowned criminologist Stanley Cohen. Cohen created a series of sequential levels to understand the role of “folk devils” as societal outsiders as labeled by the moral entrepreneurs who wish to do away with a particular class of individuals who engage in the identified behavior or action. Between the presence of mass media, moral entrepreneurs, a social control culture, and the general public, a moral panic can progress based on misinformed, disinformed, or outright false info surrounding the targets of the moral panic – or, as already mentioned above, the folk devils. Individuals like Spencer Cox, Sarah Huckabee Sanders, Josh Hawley, Laurie Schlegel – even the fictional Helen Lovejoy – qualify as “moral entrepreneurs” attempting to take down their targeted folk devils in big tech, legal porn, and free speech proponents advocating for speech they disagree with.
All of these individuals have axes to grind against the folk devils, and are effectively doing so by proposing, passing, and implementing laws that have much greater impact and are likely to have very little effect on resolving the crises these people have identified. This is a standard belief among the moral entrepreneurs. And, this isn’t the first time technology – social media, age verification, cell phones, video games, online legal pornography, and excessive internet use, for example – has seen moral panic lead to public policies and socio-legal remedies rise to the level of restricting basic civil liberties.
Let’s consider some brief historical examples of a governmental response to technological moral panic. The office of the U.S. Surgeon General released an evidence report in 1972 in response to concerns that televised violence was adverse to the public health of youth. The actual report, however, found violent television doesn’t have an adverse effect on the vast majority of youth in the country but may influence very small groups of youth who are predisposed to be potentially aggressive or they are already aggressive.
But, these groups are also influenced by a plethora of external and internal factors. Critics of the report attempted to use the Surgeon General’s findings as further evidence that violent television negatively impacts youth, despite the fact that the peer-review of the existing literature of the time said this risk impacts a very small portion of youth who are stuck with the predisposition and effects pointed out.
Decades later, concern over violence in video games also rose from moral panic. U.S. Supreme Court, of all institutions, responded to the political and legislative pressures to censor violent video games during the 1990s by declaring that there is no clear connection between adverse violence in real life settings and the playing of video games with violent depictions. In fact, the American Psychological Association issued a policy statement that told news outlets that they “should avoid stating explicitly or implicitly that criminal offenses were caused by violent media” such as violent video games. Some studies have even correlated a reduction in violent crime with the rise of violent video gaming.
Internet pornography has similar history. Internet pornography is one of the longest persisting moral panics, and the development of the web has made the moral panic more prominent. Whether we discuss the moral panic of online porn that led to the proposal of the Communications Decency Act of 1996 or the current attempts to restrict pornography “in the name of the children” at the state level, the moral entrepreneurs have the same belief guiding their motivations to eliminate the folk devils, or porn. They say that pornography itself is addictive. Or, pornography is somehow correlated to sex trafficking. Or, that pornography leads to increased instances of sexual violence and sexually related criminal offenses. But, as was the case for violence on television and in video games decades before, the opposite is true. Pornography addiction isn’t recognized by mainstream psychiatry. Incidence of sexual violence is much lower in jurisdictions where legally produced pornography is widely available. Online porn is regulated and there is little to no evidence to suggest that legally produced pornography is linked to trafficking.
All of these moral panics have led to some sort of political, legislative, or legal response where the moral entrepreneurs have lobbied their elected officials to push for policies that erode civil liberties and rights for people who are otherwise law-abiding, tax-paying, and productive members of society. Researchers Patrick M. Markey and Christopher J. Ferguson wrote on this issue for the American Journal of Play.
“Unfortunately, moral panics can be damaging,” Markey and Ferguson argue, adding that moral panics “can greatly damage the lives of individuals caught up in them.” Though they are writing on the panics related to violent video games, the commonality of the statements are clear regardless of the actual issue.
Markey and Ferguson also point out that researchers and organizations with a particular special interest or agenda have used the moral panic to conduct ethically and scientifically questionable research to just inflame the public’s fear even more. We’ve seen this with bogus studies on so-called porn addiction, internet addiction, and so much more. Now, we are starting to see this with “social media addiction.”
I wrote for the Salt Lake Tribune recently criticizing Utah’s social media bills. In the column, I discuss the claims that Gov. Cox made with regards to social media’s harms against minors.
Cox said that his office will conduct “research” into the harms of social media use among minors. In the tradition of the great Helen Lovejoy, the socially-conservative governor endorsed legislation that restricts access for minors based on a body of misguided and erroneous evidence. It’s this type of flawed research that gives moral entrepreneurs a supposed academic façade that further demonizes and damages the rights, welfare, and general wellbeing of the folk devils. Even if the folk devils are technology companies, there is this thing called the law of unintended consequences. Age-restriction laws on mainstream social media platforms can be perceived and rightfully registered as infringements on First Amendment rights for users of all ages. Social media regulations on age will harm modern socialization norms for youth.
Despite what the Helen Lovejoys of the world think, folk devils – regardless being tech companies or individuals – have rights. Restricting those rights through moral panic driven lawmaking is unethical.
Michael McGrady is a journalist and commentator focusing on the tech side of the online porn business, among other things.
Filed Under: age verification, josh hawley, laurie schlegel, lovejoy's law, moral panics, sarah huckabee sanders, spencer cox, think of the children


Comments on “‘Lovejoy’s Law’ And Tech Moral Panics”
And he was very much right but doesn’t need to include “child”. Loot boxes prey on the same instant satisfaction addiction that gambling does
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Yeah, out of all the things listed, lootboxes were and are a genuinely predatory thing that should be restricted in precisely the same manner and for the same reasons as more familiar forms of gambling.
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Yup, even a despicable cowardly fascist can tell the truth when it suits him politically.
Okay I will Give Sen Hawley THIS one, Loot boxes (especially around Star Wars Battlefield 2) were… and some is (looking at YOU EA, Madden and FC Club (Formerly FIFA)) are, for all intents and purposes, gambling, ESPECIALLY when you have to spend IRL cash to open or otherwise access the contents inside said loot boxes. Now having said that, not ALL lootboxes are bad, just the vast majority of them.
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But how do you make a law that prohibits that? I’m not talking about first amendment concerns, as I don’t think loot boxes would be protected speech (I could be wrong, though), but how do you write a law that is not vague enough such that it doesn’t throw the baby out with the bathwater?
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well first you’d have legislation to untie IRL money from virtual loot boxes, That is the main problem, but not the only problem. you’d have to distinctly make them seperate from one another without the option to buy the latter with the former (even in the case of keys or secondary, in game currency).
Several countries have already tackled this through modifying existing legislation (Such as Japan and it’s Gatcha laws) or such as Belgium (which took the hardest stance iirc) by having it’s gaming commission flat out say that loot boxes are not, in fact, surprise mechanics and is indeed, gambling in it’s base form, and have even brought legal charges against EA for such.
In short… if Republicans were worried about the kids… this is where to start, not by banning TikTok and other Social Media.
Re: Re: Re: Thank you.
Thank you for your earnest and honest answer. If anything, if your answer were anymore earnest, it’d be scared stupid and it would save Christmas.
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I’d assume such a law would simply have to follow the path of any current anti-gambling laws. If they don’t violate free speech, I’m not sure why videogame specific ones would.
The main challenge might be if you’re trying to outlaw “pay to win” schemes such as the SW:BF2 one described but allow the purely cosmetic lootbox types that a lot of games have been using instead. But, I don’t think people will be starting from scratch here, if they’re honest about purely trying to reduce access to the gambling side rather than trying to use it as a backdoor to restricting videogames as whole.
Of course, such honest moves aren’t going to grab “for the children” headlines, and the backlash from customers (along with legislation in other countries) to the pay to win model has already caused much of the industry to shy away from it, so we’re already probably back to it being a barely camouflaged attack on the medium as a whole. Or, yet another attempt to get the tech industry to do parenting because the real parents can’t stop little Timmy from using the payment options they left open on the iPad they use to raise him.
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I’m afraid Hawley is wrong, so are you. There is no such thing as loot boxes, it’s called surprise mechanics and it’s totally not gambling.
Ops! Sorry for that, managed to channel EA there for a moment.
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loot boxes in popular video games placed “a casino in the hands of every child in America.”
Shocking! Especially as we all know that what belongs in the hands of every child in America is an AR-15.
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Tennessee agrees with you, and they do not require permits or training.
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Nah, a JR-15!
https://nymag.com/intelligencer/2023/01/wee-1s-jr-15-is-the-ar-15-for-kids.html
Money talks… and tech companies would do best to stop these moral panic-based legislation by giving lawmakers a little tap on the shoulder and informing them that these kinds of policies harm their bottom line.
In turn, they should let the fact that corporate money is considered speech to tell them, “you keep pushing these age verification, and privacy-infringing and other ’think of the children’ or ‘we’re doing this to protect national security’ laws, and we’ll make you job-insecure and fund your primary opponents.”
Children as human shields
Lovejoy’s Law describes the Helen Lovejoy-like tendencies of moral entrepeneurs to invoke a threat to children to compel a policy or behavior change.
How is Lovejoy’s Law enforced? By moral hostage taking.
The hostage taking method of Lovejoy’s Law is using children as human shields. The adults are captors playing the role of protectors. Its tactically canny while also being intellectually dishonest and morally repugnant.
“Think of the children” acts upon the shared sentiments of childhood as a time of innocence, vulnerablity and passivity. Thinking slowly (critically and analytically) when captors demand fast thinking (pass this law now!) does pose a risk of putting children of stochastic harm (we know they will be preyed upon, but not by whom or when or how many victims there will be).
The Helen Lovejoys know that using children this way will stop scrutiny of their motives or intentions, and know that their designated folk devils are a group who are small and powerless to challenge their status.
The Helen Lovejoys don’t want to be put on the spot of defending their own policy prerogatives (is a ban on lurid sexual or violent content still defensible in the absence of children) or re-examining their priors (religiously minded moral entrepreneurs really hate the fact that most sexual exploitation of children occurs with organizations that are hierarchical and trusted — churches, schools, Scouting and even within families — but cannot bring themselves to confront how hierarchy and trust enable sexual assault).
Missouri’s recent “emergency order” banning trans healthcare requires that patients be screened for “social media addiction”. Two moral panics in one.
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All in line with red states’ “heavy on enforcement, light on law” approach to law. The whole process is predicated on writing overly broad laws to get appealed to the U.S. Supreme Court, whose conservative justices are expected to affirm the laws by virtue of them going through the correct legal maneuvers.
It’s not stupid. It’s fiendishly methodical at what the GOP is accomplishing.
They want the fight. Don't play their game.
“All of these individuals have axes to grind against the folk devils”
I repectfully disagree with that statement and the basis for Michael McGrady’s article.
These so-called “moral entrepreneurs” have no axes to grind. They are in it to get votes and/or power, and/or money – nothing more.
When you treat reprehensible and ludicrous arguments with respect you have elevated the reprehensible and made the ludicrous a bit more reasonable. To engage in debate with them plays into their hands.
Examples:
Don’t wrestle in the mud with pigs. You get dirty and the pigs like it.
I was truly wondering how you could connect a UK rogue slueth antiques dealer to moral tech panic.
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Heh, that was my first thought as well.
Ian MacShane has had a weird career in retrospect. Most Americans know him as Al Swearengen from Deadwood, or from other morally questionable characters in the likes of American Gods and John Wick. Yet, many Brits still associate him with cuddly old Lovejoy.
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To me, he will always be Ali Ben Yussouf from Marco Polo, and much taller than Lovejoy or Al Swearingen 🙂
A variant of the “do something” law.
As in the triple fallacy of:
Something must be done
This is something
Therefore, this must be done
Just ban all kids from the internet unless their parents opt them in and accept responsibility for monitoring. Children “protected.”
Yeah the loot boxes one is a legitimate moral concern. Broken clock, etc.