The Stupidity Of Installing Bloatware That No One Uses… And Everyone Hates
from the just-a-bad-idea-all-around dept
A new study from Strategy Analytics highlights what you almost certainly already know, that no one actually uses the crappy bloatware apps that Samsung puts on its phones. This shouldn’t be a surprise at all. But I actually wanted to highlight a different issue I’d noticed recently: which is that not only do people not use the bloatware apps, by making them both default and unintstallable, Samsung pretty guarantees that everyone hates those apps.
Now, I can imagine the execs at various app developers who got all excited when they had a chance to become a default app on a Samsung flagship phone like the S3, S4 or S5. After all, Samsung sells a ton of these phones. So if Samsung approaches you and offers to make you a default, it’s got to be hard to say no. Because what they’re offering is to put your app in front of many millions of potential users. And given the big hurdle of getting people to even download free apps, that must seem like a huge victory.
Until you realize that everyone hates unnecessary and unwanted bloatware. Beyond the study above showing that no one uses those apps, I recently looked at the Google Play Store reviews of many of the Samsung choices for bloatware. And pretty consistently, the large majority or reviews are about how they don’t know why the app is on their phone and they’re pissed that they can’t delete it. Take, for example, Blurb Checkout, part of Samsung’s near-totally-useless “book-making app.” People absolutely loathe it almost entirely because it’s a bloatware default app. Out of over 22,000 reviews, it has over 16,000 one star reviews. And nearly all of the reviews look like the “highlighted” ones on the page: