Olympic Athletes Told To Cover Apple Logos On Devices So Apple Doesn't Get Any Free Promotion
from the this-post-brought-to-you-by-olympic-censorship dept
For many years, we’ve pointed out the absolutely insane lengths the Olympics goes through to abuse trademark law to insane levels. It often requires host countries to pass special laws that give the Olympics powers that go beyond traditional trademark laws. And then, it does things like covering up the logos on toilets and sinks with tape, because those companies don’t pay to be sponsors. It even launched an investigation at the last Olympics after it was discovered that athletes were having sex with non-sponsor condoms (Durex was the sponsor, but the condoms were not). Way back in 2006, we talked about how Apple was getting “free promotion” at the Olympics because tons of athletes were walking around using iPods with the iconic white earbuds, and reporters would ask them what they were listening to. We joked about the Olympic Committee telling athletes not to use Apple products.
Except, our joke has almost become reality. Apparently, athletes are being told to cover the Apple logo on any electronics they have, because Samsung is the big consumer electronics sponsor for this Olympics, and the Olympic Committee can’t let any brand possibly get free support. And, apparently, because the Olympic Committee thinks everyone in the world is a moron who won’t recognize that a MacBook with a piece of tape over the Apple is still a MacBook.