DailyDirt: Ads Are Content… And Should Be Shareable
from the urls-we-dig-up dept
Everyone complains about intrusive and annoying ads. If ads were entertaining and enjoyable, people would actually want to watch them. This shouldn’t be surprising to anyone reading Techdirt on a regular basis. Somehow, though, it’s much easier to find ads that are annoying than enjoyable. Here are just a few examples of viral ads that prove that commercials don’t have to be irritating or pushy to convey their marketing message.
- Jean-Claude Van Damme has performed his most epic splits ever for a Volvo ad. But before that, JCVD had a lot of practice doing the splits on film. [url]
- Goldieblox mashes up a Rube Goldberg machine with a Beastie Boys cover to promote its girl-targeted toy that is supposed to expand girls’ toys beyond just dolls and pink accessories. If there’s a formula for a viral ad, it probably should contain some catchy music or a Rube Goldberg contraption. [url]
- One of the most viral online ad campaigns of all time has to be Blendtec’s series of ‘Will it blend?’ videos. Will an iPad blend? Yes, but first they had to cheat a little and bend the iPad in half to make it fit into the blender. [url]
If you’d like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post via StumbleUpon.