Drink Up: Power Hour Trademark Bully Loses; Musician Plans Victory Tour

from the and-drink-again dept

Nearly three years ago, we had a short post about yet another trademark bullying dispute, this time over the term “power hour” as used to refer to the old college drinking game of taking a shot of beer every minute for an hour. A guy named Steve Roose somehow (via a USPTO screwup, basically) received a trademark on the phrase, which he was using to market some DVDs. He had gone on a rampage threatening and/or getting takedowns on lots of other sites that used the term “power hour,” including against musician Ali Spagnola, who had an album / concept project called “Power Hour” consisting of 60 one minute songs. The idea, of course, was that each time the music changed (either live or while listening on your own), you take a drink. She even went the full CwF + RtB route with the thing, offering the album as its own shot glass with a USB key embedded in the bottom (though, annoyingly, she patented this little doohickey).

It turns out that there were a lot of twists and turns both before and after that post — and you can (and should!) read the full crazy story, as explained (quite amusingly) by Ali herself. Or, if you want to take the shortcut, you can just watch this amusing video of Ali explaining part of it.

My shortish version: Years earlier, Steve had enthusiastically approached Ali — telling her he thought the music and concept were great — and offering to help promote and sell her product. They actually signed an agreement, though he never actually sent her any money for any product sold. Then, a week after a normal friendly email exchange, Steve apparently discovered a bastardized version of trademark law, which unfortunately made him think that a requirement for holding a trademark is to be a complete jerk to anyone else who used the term. He sent Ali a legal(ish) nastygram ordering her to “seize” from continuing (I think he meant “cease”) and was able to get her album taken down off of Amazon. After some emails back and forth, Ali took matters into her own hands (and wallet) and eventually coughed up about $30,000 to do a full opposition to the trademark. Crazy, I know. Steve defended his trademark by himself, and apparently did a piss poor job of it, even contradicting himself on some key points (both claiming that the trademark was totally original and his idea and explaining how “power hour” has been around for ages).

In the end, after all of this, Ali did win. You can check out the dry legal version from the Trademark Trial and Appeal Board (also embedded below) which is not nearly as entertaining as either Ali’s video or her writeup. But, it’s got some more details as well. Anyway, the key part:

Ultimately, the evidence of record points unmistakably to the conclusion that the proposed mark is highly descriptive. The third-party use of the term in conjunction with a drinking game is widespread and voluminous. Well before applicant’s claimed first use date, the term appears to have been established as the name of a drinking game. Because POWER HOUR refers to the game that applicant’s goods are designed to facilitate or accompany, we conclude that the proposed mark is merely descriptive of a significant feature or function of applicant’s goods.

Translation? Drink up! And that’s exactly what Ali, and her company “Binge Responsibly LLC” are intending to do. She’s set up a Power Hour Freedom Victory Tour crowdfunding effort on IndieGoGo, to try to turn trademark bully lemons into crowdfunded touring lemonade. There are some cool offers as part of the crowdfunding campaign, so go check it out if you’d like to raise a shot glass full of beer to trademark bullies (finally) losing.

Oh, and be sure to get all the way to the amusing post script to the whole story, concerning the email that Ali received from “Steve Roose” after she won… in which someone who appears to be the same Steve Roose claims to be a different Steve Roose. Perhaps he’s done one too many power hours…

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Comments on “Drink Up: Power Hour Trademark Bully Loses; Musician Plans Victory Tour”

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Suzanne Lainson (profile) says:

This site is interesting

This site maintains a list of the biggest trademark bullies. It uses opposition filings as its criteria for generating its rankings.


There are some familiar tech names. Facebook is on the list of the top bullies in all categories.

Google and Apple are on the list in Advertising, Business, and Retail Services.

I haven’t gone through everything, but if one wants to explore trademark bullying, this might be a good resource.

Mike Masnick (profile) says:

Re: This site is interesting

This site maintains a list of the biggest trademark bullies. It uses opposition filings as its criteria for generating its rankings.

Opposition filings are hardly a good indication of trademark bullying. Quite the opposite. Opposition filings often prevent bad trademarks from being issued.

That said, I agree that big tech companies can be pretty bad about their bullying, and we’ve written stories about all three companies you named and their overreach on trademarks.

That said, it’s completely off-topic. So why even bring it up?

Suzanne Lainson (profile) says:

Re: Re: This site is interesting

That said, I agree that big tech companies can be pretty bad about their bullying, and we’ve written stories about all three companies you named and their overreach on trademarks.

Could you point me to them? I did a search of Techdirt and only found one entry on Apple and trademarks. Nothing about either Google or Facebook, but maybe I didn’t search correctly.

Suzanne Lainson (profile) says:

Re: This site is interesting

Here’s a bit more about the site. I didn’t know about it until today. I was doing some research on trademark bullying and saw the articles about it.

New Trademarkia Feature Exposes Biggest Trademark Bullies; Apple, Zynga Among Top Five | TechCrunch: “… it?s been difficult to find out which companies are just standing up for their rights and which companies are actively bullying. Trademarkia?s searchable database goes some of the way towards improving this, letting users view plaintiffs and defendants within each category, and to quickly browse prosecution history and trademark details.

“This allows users to get a better sense of the bullies vs fair opposition problem, and more easily make ourselves aware of when Facebook sues a company because they have ‘book’ in their name or ‘face’ ? or Apple claims it owns ‘Pad’ or bullying users of ‘app’ and ‘pod’ ? for example. (And, in its defense, Facebook has often found itself on the victim?s end as well.)”

weneedhelp (profile) says:

Just curious

If TD sold a shot glass with a USB key in it how long until she sued.

Because, ya know, no one ever thought of putting a USB key in things.

I bet she has no clue how hypocritical she looks.

BTW… I had that idea a long time ago. The key would have had a bunch of drinking games & games that go along with drinking on it.

Oh well, guess I should have gotten to the patent office first.

Clearly Pellucid says:


She didn?t get into this dispute because of a desire to reform the Trademark process. She was dragged into a fight because someone was abusing the system and she had to stand up for her rights. The processes weren?t designed for the abuse of intellectual property. They were designed to protect us all but just like any process there will always be people that try to get around and abuse it. She is not a hypocrite. She actually used the Trademark system to protect yourself. Even if it took work and $, in the end she got a just verdict and everyone can now feel free to use the term Power Hour. If she should ever encounter another abuser (be it patent or trademark) I would hope that she would similarly stand up for her rights. I’m happy that the system worked and trust that it will in the future. She was not the abuser. She was the victim but refused to stay victimized. That is just one reason I am so inspired by her!!!

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