Apparently Attacking A Candidate For Being A World Of Warcraft Player Is Not An Effective Campaign Strategy

from the vanquished dept

Last month, we were among those who reported on an absolutely bizarre strategy by a candidate for the Maine state Senate to demonize his opponent, Colleen Lachowicz, by highlighting her enjoyment of World of Warcraft and then taking some of her statements about the game completely out of context, to imply they were political statements that had relevance beyond inside the game. Even after this was widely mocked, the folks behind the mailer defended it.

In the end, it appears that this was not an effective campaign strategy. As highlighted by Slashdot, Lachowicz won her campaign and was elected. The article notes that the attention from the bizarre attacks resulted in support from “gamers from around the world,” who helped raise an additional $6,300 in contributions for her campaign. Not knowing when to back down and go away, her opponents claimed that the money raised was done so illegally, though an ethics board cleared her of any wrongdoing.

Perhaps, next time, politicians will recognize that mocking a candidate for doing something millions of people enjoy is not a particularly smart campaign strategy.

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Comments on “Apparently Attacking A Candidate For Being A World Of Warcraft Player Is Not An Effective Campaign Strategy”

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That One Guy (profile) says:

Re: Re: Re:

I believe the ‘Deaths per second’ bit was actually added by the people who put together the thing, due to either a) trying to make it sound all the more violent in an attempt to make her look worse, or b) becuase they actually were clueless enough to have no idea what the term meant, and just went with what they thought it meant.

Anonymous Coward says:

Re: With friends like these, who needs Leeroy Jenkins...

This article notes the fact that this hit piece originated from the party, not the candidate

To Senator Martin?s credit, he refused to touch the low personal attacks and wished to remain strictly on the issues. By sticking on the high road, this enough should have saved him…

Note the “Paid for by the Maine Republican Party, not authorized by any candidate or committee” in the return address in the above mail.

Anonymous Coward says:

Re: Re: Re: With friends like these, who needs Leeroy Jenkins...

I agree. And judging from results, I’d say the voters of this Maine state district also agrees in this specific case.

This candidate wasn’t Leeroy Jenkins. He just had the misfortune of having Leeroy Jenkins in his party…

Actually, I was wondering if this mailer had originated from one of those “independent-expenditure only committees” that are not allowed to coordinate with the candidate or party — you know, a Super-PAC…

Anonymous Coward says:

Re: Re:

“I hope Blizzard can sue the shit out of the campaign that used images from WoW in the advertising campaign. I’m not a lawyer, but I’m hoping this was some sort of copyright violation.”
Even if it is copyright violation, it’s preferable that Blizzard doesn’t sue. She already won, that’s punishment enough.

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