Honey Badger Don't Care… Unless You're Cheering On A College Player With That Nickname
from the intellectual-property-gone-mad dept
Not too long ago, we wrote about how lots of fans of (then) Kentucky basketball player Anthony Davis were creating and buying bootleg merchandise based on the phrase “fear the brow!” which is associated with him because of his prominent unibrow. Of course, after graduating and turning pro, Davis immediately sought the trademark on the phrase, so that only he could profit from it. But now, Stephan Kinsella points us to another college athlete for whom “bootleg” apparel is apparently an issue. LSU football player Tyrann Mathieu has been nicknamed “Honey Badger” after this famous memetastic YouTube video about how “Honey Badger don’t care.”
Now, much of this is because of completely asinine NCAA rules against selling products that advertise student athletes (even without their knowledge or permission). But, the overall concept seems even more ridiculous when you realize that the whole Honey Badger meme comes from somewhere else entirely. Is it really that wrong that fans of Mathieu want to celebrate a player they like?