Yet Another Study Shows You Can Compete With Piracy
from the more-convenience,-availiability,-and-better-pricing dept
We’ve been saying it for years, and plenty of past studies have supported the assertion as well, but yet another report — this time based on a survey in Denmark — shows that those who regularly download unauthorized works online would actually prefer to use legal services, but are frustrated by the lack of convenience, choice and availability. The survey results did not directly have them complain about price, but when asked what would reduce infringement, price was a major variable. In other words: offer a reasonable service that is convenient, useful, not limited and which is reasonably priced, and you’ll convince a lot of people that it’s more worthwhile than infringement. We’ve certainly seen this in some areas already, but truly convenient and reasonably priced services are still hard to find for the most part. It would be great to see more competition and more innovation in that space — and reports like this suggest it would actually be good for everyone — including the copyright holders. Oh, and for the record, this report (also like tons before) show that those who infringe also tend to buy plenty of content as well.