DailyDirt: What's In A Name?
from the urls-we-dig-up dept
There are plenty of marketing gurus who will advise company founders to choose names and logos very carefully — making sure to avoid confusing names or names without the appropriate gravitas. Then again, there are several companies with names that break the rules.
- If you’re starting a new company, and you need a name (other than some silly placeholder like NewCo), read through this article to avoid some obvious pitfalls. Digg is a great name — but execution matters, too. [url]
- The Name Inspector gives his advice on company names — and debunks some common naming myths. He also analyzes a few familiar company names (eg Apple) — and hates the branding term “empty vessel” because he thinks it’s silly. [url]
- If you’ve ever wondered how some big company got its name, here are a few examples. Lego means “I put together” in Latin, but the company says that’s only a coincidence. [url]
- To discover more interesting business-related content, check out what the deal is on StumbleUpon. [url]
By the way, StumbleUpon can recommend some good Techdirt articles, too.