DailyDirt: Facebook Facebook Facebook…

from the urls-we-dig-up dept

There’s a big IPO coming up that should create a few more Silicon Valley billionaires. Back when Google went public, there were lots of folks joking about how business models were all going to be based on advertising. Just add ads, and your last step would most definitely be “profit.” That joke got old, but it doesn’t look like business models based on ads have. (At least, not for Facebook.. or Twitter.. or Foursquare…)

By the way, StumbleUpon can recommend some good Techdirt articles, too.

Filed Under: , , , , ,
Companies: facebook, gm

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “DailyDirt: Facebook Facebook Facebook…”

Subscribe: RSS Leave a comment
ken (profile) says:

Problem is the metric used to measure ads effectiveness

The problem with Internet ads is not the ads but the metric advertisers use to determine the success of an ad. Most ads track the number of people that click on their ads however this is not the way ads are effective. No other ad format is the viewer expected to make some overt act by clicking on an ad. Do TV or newspapers or magazines expect their potential customer to do some overt act like clicking on a link? No, the same goes for Internet advertising. The power of an ad is the exposure to the name of the company in the ad. Most people buy from brands they are familiar with and ads are what provide this familiarity. Judging an ads effectiveness by counting clicks is counter productive because few people do it and even fewer people who do it actually end up buying.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...