DailyDirt: Facebook Facebook Facebook…
from the urls-we-dig-up dept
There’s a big IPO coming up that should create a few more Silicon Valley billionaires. Back when Google went public, there were lots of folks joking about how business models were all going to be based on advertising. Just add ads, and your last step would most definitely be “profit.” That joke got old, but it doesn’t look like business models based on ads have. (At least, not for Facebook.. or Twitter.. or Foursquare…)
- GM hasn’t been impressed by the performance of its Facebook ad campaigns. Is it always the poor musician who blames his instrument? [url]
- A bunch of Facebook advertisers say that it can be difficult to pinpoint all the benefits of social networking ads, but getting more “likes” seems to quantify improving brand awareness in an easily-understood way. This is why there will never be a “dislike” button, though. [url]
- Small businesses are still trying to figure out whether or not Facebook ads are worthwhile. Either way, there appears to be more publicity in having a nice story about how Facebook ads don’t really have a great return on investment… [url]
- To discover more interesting advertising-related content, check out what’s floating around on StumbleUpon. [url]
By the way, StumbleUpon can recommend some good Techdirt articles, too.