Huh? Skype Thinks That If You Hate Twitter & Facebook You'll Use Skype More
from the say-what-now? dept
We’ve seen some bizarre advertising campaigns in the past, but I’m really left scratching my head about Skype’s new ad campaign, the sole focus of which seems to be about bashing two other popular services: Twitter and Facebook.
I get that Skype wants to position itself as a social network, but it’s not. It’s a communication tool — and it’s good at what it does — but attacking other services that don’t compete with it doesn’t make much sense. In fact, if anything, it leads me to think less of Skype. I really do find Skype’s instant messaging and voice/video features quite useful. But over the last few years, the company has increasingly cluttered its interface and consistently made it more and more annoying, rather than more and more useful. The fact that it now thinks the proper strategy is to attack services that people use in totally different and completely non-competitive ways, only makes me think that Skype has lost its way and its vision. That makes me, a paying customer of Skype, concerned that the company is increasingly focused on chasing some silly strategy that will continue to make my life worse as a consumer. Such a stupid ad campaign just makes me wonder if I should be exploring real alternatives to Skype.