Kickstarter Becomes The Darling Of Sundance By Financing Lots Of Movies… Without Movie Studio Arrogance
from the alternatives-arise dept
We’ve certainly talked about the massive growth of Kickstarter, especially in the movie space, and apparently that’s being noticed at famous movie festivals like Sundance. David Carr has an article at the NY Times, in which he compares Kickstarter to a movie studio but without the arrogance of a studio. And, of course, it is a very different proposition. Unlike in a studio relationship, the artist retains the ownership of the work. Unlike in a studio relationship, there’s no one at Kickstarter who has to “greenlight” the picture to get it made. Instead, it’s entirely tied to the ability of filmmakers to get people to pay up (in small bunches) to make it work. And it does seem to be working:
[Kickstarter] had helped finance 10 percent of the festival’s slate, 17 movies in all, including four that were in competition.
And did it all without the obnoxiousness of a tradtional Hollywood studio/distributor. Of course, this really highlights a point that we’ve been making for over a decade. While some traditionalists with little vision have spent the last decade screaming about how there are no new business models for producing content, it’s become increasingly clear that where there’s a need, such services and business models will get created. And, even better, they seem to be ones set up in a way where the artist has more choice and more control.