DailyDirt: Studying Advertising As A Science…?
from the urls-we-dig-up dept
There’s a quote attributed to John Wanamaker that goes: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Marketing analytics is getting better all the time, but it’s still pretty hard to pin down what really works. (At least the traveling salesman problem has a brute force approach!) Here are just a few interesting links about advertising.
- Sex sells. Here’s a project that aims to prove it by advertising to monkeys. Photoshopping the ideal female monkey form must be a pretty weird job… [url]
- There’s some research that suggests that the special status of fine art could be lost if used in advertising carelessly. Yah, like when I first heard The Beatles’ Revolution in a Nike commercial. [url]
- Authenticity is important — even to a Nazi. Psychologist Paul Bloom talks about how we’re all essentialists at TED and mentions how kids could think veggies are tastier if they’re included in a Happy Meal. [url]
- To discover more interesting advertising-related content, check out what’s floating around on StumbleUpon. [url]
By the way, StumbleUpon can recommend some good Techdirt articles, too.