Sincerest Form Of Flattery? Copies Of Apple Stores So Convincing Even Employees Think They Work For Apple
from the they-can-hang-out-with-fake-nec-employees dept
Five years ago, we wrote about how counterfeiters in China weren’t just making fake NEC products, but had built an entire fake NEC office, which basically acted as if it were the real NEC. They coordinated manufacturing with 50 different factories, employees carried NEC business cards and here’s the kicker: they developed new product lines that the real NEC later admitted were “of generally good quality.” So it came as little surprise — as mowgs and probably 50 others of you submitted — to hear that there are totally fake Apple stores popping up around China, which look like the real thing — and have even fooled some employees who think they’re working for the real Apple. Of course, this is the kind of thing where trademark law actually makes sense — where consumers are at a high likelihood of being confused about the true origin of the goods they’re buying. On the whole, though, I find somewhat fascinating the levels that folks in China are going to in order to copy other companies. If you’re going to put in that much effort, why not just put up your own store?