More People Realizing That Infringement Can't Be Stopped, So Learn To Embrace It
from the seems-like-a-good-idea dept
Mitch Wagner points us to a blog post by a fellow blogger at the CMO site, Scott Kinoshita, who explains why fighting against infringement is a losing and wasteful battle. Basically, Kinoshita comes to the same conclusion many of us have: that you simply can’t stop what the technology allows and what the people want. I actually think Kinoshita’s arguments are a bit weak, claiming that “the pirates will win,” because (1) you can’t compete with free, (2) the technology “favors the pirates,” and (3) dinosaur industries are way too slow to change. Of course, you can compete with free, by offering something better. People still go to theaters despite being able to get movies for free, because the experience is better (sometimes). People still pay for things all the time when there are free or cheaper options. If you can truly differentiate a scarce good, you can always “compete” with free. Where you can’t compete is when you’re offering an identical commodity good that’s free… On the second two points, I agree, but it feels like a little more detail and data would have made the argument much, much stronger.