AT&T Celebrates The Fact Almost No One Actually Signs Up For Cheaper Plans
from the upsell dept
We recently talked about how claims from various telcos and cable providers that “metered plans” are designed to help lower income types “save money” with cheaper plans was a bunch of bunk. The plans were pretty clearly designed to attract a bare minimum of consumers, so that the companies can claim cheaper plans in their advertising, but make the cheap plans almost impossible to use unless you upgrade. So it should come as little surprise to see AT&T hyping up how few people actually sign up for its “cheap” mobile broadband plans. This isn’t a surprise, as we made exactly this point a few months back, when some in the press started misinterpreting some research and claims from Nielsen that the AT&T plans were “a good deal.” What’s funny, though, is how different the message is depending who these companies are talking to. When it’s the press or politicians, it’s all about “cheap plans for low level users.” But when it’s investors the story is about how it’s actually resulted in customers paying more on average and they plan to keep ratcheting that up.