The commercial is marginally funny, but it makes no sense why Apple would get so upset about it. Apparently, the reason given so far is that the company doesn’t like that the glass is shown shattering into large jagged pieces — but it’s not like that’s going to cause people to go try to recreate the situation in the commercial. And, if the rumor is true, threatening to remove Newday’s apps from the app store is just petty (which, it should be admitted, Apple seems to have no problem with). Of course, the end result of all this — yet again — is that more and more people are viewing the ad. And even I don’t think Apple is so crafty as to issue the takedown just to get the ad more attention.