Japanese Band Sells Hawaiian Vacation With The Band
from the people-will-pay-for-access dept
Perhaps other bands have done this in the past, but I just found out about a band from Japan (who, believe it or not, I’ve seen perform live), The Tokyo Ska Paradise Orchestra (better known as Skapara), that is offering its fans a one-week Hawaiian trip with the band, including a plane ticket from Tokyo, a week with the band in Hawaii, including a private acoustic show on a cruise. The whole thing runs about $2,200, which doesn’t seem too crazy if you’re a huge fan of the band and want a trip to Hawaii (from Japan). And this is a band with a pretty big following (i.e., has sold out stadiums in Japan).
We’ve pointed out before that selling “access” to musicians is an excellent scarcity to sell, and with one recent study having 19% of respondents agree to the hyperbolic statement that they would pay anything to meet their favorite music stars, this seems like a business model that could be explored more. And, before people start claiming that we’re now saying “the business model is to take vacations with your fans,” just like we keep getting people falsely accuse us of saying the business model is to play mini-golf with fans, that’s not what we’re saying at all. We’re just suggesting that bands explore ways in which access can work as a scarcity. It might not work for all acts, but it is an area that some might want to explore.