Get Ready For The Next Entertainment Industry 'Solution' To Content Distribution: Kinder, Gentler DRM
from the this-is-a-problem-that-doesn't-exist dept
Earlier this year, we wrote about how many in the entertainment industry were betting on DECE — or Digital Entertainment Content Ecosystem. Basically, it’s yet another type of DRM that is so kind as to give you back certain fair use rights, to let you play the same content on multiple devices. While Disney and Apple are holdouts (Disney has its own version called “Keychest” — and Apple is, well, Apple), much of the rest of the entertainment and tech industries are lining up behind this solution, which is supposed to finally start hitting the market this fall, under the ridiculous new name: UltraViolet.
While I think it’s great that the industry is finally realizing that locking content to a single device is something of a non-starter, I’m still trying to figure out what consumer problem this solves. Allowing content on multiples devices could already be done — just without DRM. So this isn’t adding any value to consumers. Just to the industry that, falsely, still thinks it needs some kind of DRM.