Hollywood Seeks To Kill Off 3D Golden Goose With Much Higher Prices
from the oh-look,-bad-business-models,-now-in-3d dept
Ah, Hollywood. While the movie business has been doing quite well at the box office lately, many in the industry still haven’t quite realized why. Obviously the rise of 3D flicks has given people a reason to actually leave the home and go to the theater — in part because the experience is much better, and seeing movies in the theater is a social experience. Of course, now that 3D televisions are starting to come to market, there may start to be some more challenges there, and the way to deal with that is to improve the experience and make it even more worthwhile.
So what’s Hollywood doing? They’re just making it more expensive. Yes, they’re jacking up the prices on 3D movies, in a typical short-term strategy. Rather than recognize how this might just drive more people to more seriously consider getting a 3D setup at home, Hollywood’s simplistic business modeling seems to be “let’s see how much we can squeeze out of people as quickly as possible.” There is no recognition of the value of building up a longer term relationship and providing reasonable value at a reasonable price. And then they’re going to complain about people not going to the movies, and blaming file sharing, rather than recognizing that they’re driving willing customers away with much higher prices.