Rescuecom Declares Victory… In Dropping Its Lawsuit Against Google

from the some-victory dept

We’ve covered some of Rescuecom’s bizarre lawsuit against Google for selling Adwords based on Rescuecom’s trademarks. The lawsuit has been going on for a while, without Rescuecom getting very far. At almost every turn it was pointed out that what was happening was not trademark infringement. Finally, after many years, Rescuecom has given up and dropped the case… but in the process it’s declaring “victory” in the lawsuit. Seriously. The explanation for the “victory”? That Google now lets trademark holders remove trademarks from the “keyword suggestion” tool. Only problem? Google enabled this in 2005.

Basically, the more likely story is that Rescuecom knew it was going to lose and just gave up and declared victory.

Oh, and also, just a few months ago, we noted that Rescuecom was on the other side of nearly an identical lawsuit, in which it was buying ads on Best Buy trademarks (hypocrisy much?). Being involved in two lawsuits at the same time where you’re making totally contradicting arguments isn’t likely to end well. So it seems likely that given the two lawsuits, and the likelihood of losing the Google one, Rescuecom threw in the towel on that one and then pretended it “won” for the sake of a press release. Based on that logic, can we declare “victory” in our decision not to sue Rescuecom for insulting our intelligence?

Filed Under: , , ,
Companies: google, rescuecom

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Rescuecom Declares Victory… In Dropping Its Lawsuit Against Google”

Subscribe: RSS Leave a comment

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...