Even Senators Hated NBC Universal's Olympic Coverage
from the ouch dept
With NBC Universal already under a fair amount of scrutiny by the Senate, as it seeks to merge with Comcast, it seems that it’s antiquated broadcast schedule of the recent Olympics isn’t helping matters. Senator Herb Kohl apparently sent a letter to NBC Universal boss Jeff Zucker, asking him to explain why NBC Universal’s Olympic coverage was so incredibly lame. More specifically, he questioned if NBC’s incredibly restrictive online Olympics video (much more restricted than two years ago at the Beijing summer Olympics) is a preview of “what is to come with respect to TV programming shown on the Internet.”
While it may be a bit of a stretch to connect the two, it does seem like particularly poor timing and bad strategy by NBC Universal officials. Just as they’re trying to convince the Senate (and others) that of course their content will be widely available in a post-merger world, they thought it would make sense to massively restrict the content shown during the Olympics — including requiring viewers to first prove they had cable TV access from certain cable providers? And no one at NBC Universal thought that the loud complaints all over the internet about the ridiculous process and restrictions might wake up someone in the Senate?