Reminder: You Don't Compete With Piracy By Being Lame, The DVD Edition
from the fbi-warning dept
It’s a point we’ve tried to make over and over again: you don’t compete with “piracy” by offering a product that’s a lot worse. And yet, so many people do. A bunch of you have sent over the following image that highlights this in the DVD world (tragically, no one seems to know who made this image — but if anyone knows, please tell us in the comments and we’ll add it to the post). It shows how an unauthorized downloaded copy of The Matrix lets you start watching it immediately. But if you purchase the legitimate DVD, it forces you to sit through multiple FBI warnings and multiple trailers for other movies, with no ability to skip past them. It’s humorous, but the point it makes is really important. When your product is less valuable (and yes, that includes being more annoying) than the unauthorized alternatives, you’re going to be hard pressed to get people to agree to pay you for your product.
Click for larger version.