Google Discovers — Again, Though No One Remembers — That People Don't Like Paying For Video Online
from the didn't-we-do-this-before dept
I have to say that I’m a bit perplexed at what appears like worldwide amnesia over the fact that when Google launched its Google Video platform, its main focus was on charging people to “rent” videos on its platform. There was a ton of press and excitement over it, with lots of people claiming that Google was going to remake the video market online, and lots of money would be made. And then… nope. People didn’t pay. Instead, they all jumped over to an up-and-coming site called YouTube that didn’t charge and Google eventually bought them out while quietly shutting down its pay-for-video efforts, which no one missed. And I guess because no one missed it, everyone seems to forget it exists, even though we try to remind people that Google tried this and failed.
But, instead, we get those professional journalists at the NY Times pointing out that this latest very poorly received pay-for-video trials are the company’s “first forays” into charging for video content. Apparently the new test brought in a whopping $10,709.16 over the course of 10 days (and five movies). Google is trying to spin this as “exceeding expectations,” but it’s hard to see how that’s the case. There may be models that get people to pay (Netflix’s subscription model seems to get people to pay simply for the convenience factor), but I think direct charging like this is unlikely to get very far, and Google, of all companies, should know that, even if everyone else has forgotten.