Newsday Exec: We Didn't Put Up A Paywall To Get People To Pay
from the success! dept
With lots of people finding it rather amusing that a grand total of 35 people have subscribed to Newsday’s paywall, a Newsday exec has responded by saying the purpose of the paywall was never about getting people to pay in the first place. It’s all about reducing churn from cable subscribers. While the exec claims that those mocking the low number of subscribers ignored this, that’s not at all true. In fact, at least in our case, the very title of our post about Newsday’s paywall was all about how it was designed to reduce churn for Cablevision subscribers. The bigger point that people were making wasn’t specifically about Newsday, but to alert all of those other folks who seem to think that people will jump up and pay for online access to their local newspaper. As Newsday is discovering, that’s not the case.
Furthermore, if the goal was just to reduce churn, with no interest in getting outside subscribers, why offer a subscription plan at all? Why not just limit access to those who subscribe to Cablevision? Claiming no interest in signing up outside subscribers is shown to be a lie in the fact that they set up a system specifically to do just that.