Communicating IT Goals

from the Make-It-Amusing-Not-Dull dept

Communicating data center priorities to non-technical managers can be challenging, especially when many of these non-technical folks don’t usually concern themselves with day-to-day operations in the data center.

That’s when branding like a consumer vendor (think Budweiser or Coke) can come in handy.

Here’s a lesson from the world of higher education. Last year, after some identity theft incidents, the folks at Louisiana State University in Baton Rouge rolled out an in-house credit monitoring system designed to raise awareness among users (read: students) about phishing and the dangers associated with it. Admittedly, these are pretty dry topics. But the IT department got the word out in a fun and catchy way.

Their strategy revolved around an on-campus advertising campaign around “Tad Ramey,” a dolt who regularly did dumb stuff like reply to email with personal information from a public terminal and shout out his Social Security Number in an open quad. The message of the campaign, “Don’t be a Tad,” (warning:pdf link) went out on bus ads and banners across campus.

Users heeded these warnings almost immediately, signing up for the credit monitoring service in droves. Reports from the school’s CIO indicate identity theft is down considerably (of course until the next big hack attack, but we digress).

Obviously, this example deals with security, not the data center. Still, the idea here is the same — by livening up complicated (and, to some, dull) concepts and priorities, it’s easy to build a consistent campaign that resonates with non-technical users. Once you’ve got the attention of these users, it’s that much easier to communicate with them.

Inside an enterprise, particularly concerning the data center, this might mean flyers in a lunchroom about new strides in datacenter energy management, ads on the company Intranet touting a new commitment to virtualization, even a Microsite about the importance of changing passwords.

The bottom line: innovation in communication comes with approaching the everyday from a new perspective. Just because it’s the data center doesn’t mean it can’t be sexy.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Communicating IT Goals”

Subscribe: RSS Leave a comment
1 Comment

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Older Stuff
09:00 Awesome Stuff: Monitor Everything (5)
09:00 Awesome Stuff: Cool Components (1)
12:42 Tech Companies Ask European Commission Not To Wreck The Internet -- And You Can Too (4)
09:00 Awesome Stuff: Play & Listen (1)
09:00 Awesome Stuff: Beyond Chiptunes (12)
09:00 Awesome Stuff: Updated Classics (3)
09:00 Awesome Stuff: Celebrating Cities (1)
09:00 Awesome Stuff: Crafts Of All Kinds (5)
09:00 Awesome Stuff: One Great Knob (13)
09:00 Awesome Stuff: Simple Geeky Toys (2)
09:00 Awesome Stuff: Gadgets For The New Year (18)
09:00 Awesome Stuff: A Post-Holiday Grab Bag (0)
13:34 How Private-Sector Innovation Can Help Those Most In Need (21)
09:00 Awesome Stuff: Towards The Future Of Drones (17)
09:00 Awesome Stuff: Artisanal Handheld Games (5)
09:00 Awesome Stuff: A New Approach To Smartphone VR (5)
09:00 Awesome Stuff: Let's Bore The Censors (37)
09:00 Awesome Stuff: Open Source For Your Brain (2)
09:00 Awesome Stuff: The Final Piece Of The VR Puzzle? (6)
09:00 Awesome Stuff: The Internet... Who Needs It? (15)
09:00 Awesome Stuff: The Light Non-Switch (18)
09:00 Awesome Stuff: 3D Printing And Way, Way More (7)
13:00 Techdirt Reading List: Learning By Doing (5)
12:43 The Stagnation Of eBooks Due To Closed Platforms And DRM (89)
09:00 Awesome Stuff: A Modular Phone For Makers (5)
09:00 Awesome Stuff: Everything On One Display (4)
09:00 Awesome Stuff: Everything Is Still A Remix (13)
09:00 Awesome Stuff: Great Desk Toy, Or Greatest Desk Toy? (6)
09:00 Awesome Stuff: Sleep Hacking (12)
09:00 Awesome Stuff: A Voice-Operated Household Assistant (19)
More arrow