No, Twitter Use Is Not Costing Companies Billions
from the stop.-now.-please. dept
Not this again. It happens with every new internet fad. Some company trying to sell something (filters, consulting, training, etc.) comes out with some study claiming that the new popular internet thingy is “costing x billions of dollars” because workers are using it for some amount of time per day. All of them work on the same basic principle. Figure out how much time people spend using the service, and multiply it by how much people make per hour, and then voila. Of course, this assumes (incorrectly) that every minute not working is “lost productivity.” Of course, if that were true then coffee breaks, lunch breaks, sleep and many other things would also be “lost productivity.” But, we all know that’s ridiculous and that the truth is those things make people more productive by giving them a break here and there to recharge.
So, please, please, please don’t believe the latest ridiculous study coming out of the UK claiming that Twittering employees are costing UK businesses £1.83 billion. It’s the same ridiculousness, calculating that the average worker spends about 40 minutes on Twitter, but making no effort to figure out if that actually negatively impacts productivity — just assuming that it means 40 minutes of “lost productivity.” How many times do we need to repeat that time does not equal productivity before these companies stop coming out with such bogus studies?