And Here Come Another Round Of Yawn-Inducing Music Subscription Services
from the too-little-control dept
Well here we go again. There have been numerous attempts at music subscription services, and none have really done all that well. While some people do love their Rhapsody or Napster accounts — neither has been a runaway success, and both struggle to get much attention these days. Yet, so many entrepreneurs believe it’s a holy grail. So, here we go again. With plenty of people waiting for Spotify to enter the US market, the NY Times reports on two other new entrants; one from Mog — who seems to have blasted press releases to everyone, with the general reaction being a big yawn and one from the founders of Kazaa and Skype, called Rdio. Neither sounds particularly compelling.
The problem with all of these subscription services is that they inherently need to have limits. You have to keep paying, you can’t really share music with others, you may be able to take some of your music on the go, but it’s usually a convoluted process. And that’s a problem. Because people understand how mp3s work — and that’s without restrictions. Trying to get people to pay for a music experience with restrictions, that offers less than what they know can be done, is a recipe for failure. It’s time to stop thinking of trying to “sell music” and start realizing how you can use music to sell something better.