Ralph Lauren Admits It Needs Photoshop Help… Doesn't Say Much About DMCA Help
from the could-go-a-bit-further,-you-know... dept
Following last week’s hubbub over Ralph Lauren and its lawyers sending bogus DMCA takedowns to sites who posted a Ralph Lauren ad that appeared to show an inhumanly skinny model, the company has put out a statement confessing that the ad was terrible:
“For over 42 years we have built a brand based on quality and integrity. After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman’s body. We have addressed the problem and going forward will take every precaution to ensure that the caliber of our artwork represents our brand appropriately.”
That’s nice and all… but it doesn’t address the question of sending bogus takedown notices to both the Photoshop Disasters’ webhost and Boing Boing’s webhost. The fact that the company later admits that its photoshopping was done poorly actually makes the situation seem even worse — as the company, rather than admit that at first, used a bogus legal proceeding to take down legitimate criticism — criticism that the company itself is now admitting was perfectly legitimate.