Only Took 9 Months, But Warner Music Videos Finally Back On YouTube
from the how-big-were-the-losses? dept
You may recall last December that a spat over how much Google would pay Warner Music for hosting its videos (for free, mind you) created a situation whereby Warner Music videos were taken off the site (there are conflicting stories over who actually made the call to take the videos down). The end result of this was basically bad for everyone — and even Warner’s own musicians got pretty pissed off at Warner — especially as they saw other musicians use YouTube to grow their audience. It only took nine months, but it looks like Warner Music and YouTube have finally worked out a deal to allow the videos back online. You have to wonder how much harm this did to Warner artists, and to the label itself. I’d argue that the failure to leverage a rather useful promotional platform to connect with audiences was likely to have been much greater than any “harm” done from file sharing.