50 Cent: Piracy Is A Part Of The Marketing

from the they-end-up-at-the-concert dept

Famed rapper 50 Cent (Curtis Jackson) was apparently on CNBC recently talking about his “business acumen.” I have to admit that having three different people all trying to interview him at once is rather annoying — as they almost never let him complete a thought. However, when they ask him about piracy, and whether or not it makes him angry (around 2 minutes), he responds that: he sees it as a part of the marketing of a musician, because “the people who didn’t purchase the material, they end up at the concert.” He says that people can fall in love with the music either way, and then they’ll go to concerts. He notes that you can’t stop piracy either way, so why try to fight it? He also talks about other business opportunities for musicians.

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Comments on “50 Cent: Piracy Is A Part Of The Marketing”

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iNtrigued (profile) says:

Re: Re: Not bad

“when they look you want them to look you listen to them”

First, I am assuming you were trying to say “when they look the way you want them to you listen to them.” Second, there is now white America, or black President for that matter, there is only America and our President. Race doesn’t need to be injected here. Third, everyone judges someone else by the way they are dressed and/or project themselves, whether it be conscious or subconscious. However, I would agree with you that there is a portion of America that is ignorant, but that reflects on the individuals not the race in general.

Derek Kerton (profile) says:

Hmmm. Interesting Guy

I never gave this guy a second’s thought. As a pop entertainer, most aren’t worth even that much time. But his ideas are quite impressive. Despite the fact that his diction reveals a dis-privileged upbringing, what he says reveals a true thinker.

Makes me want to check out the book.

I need to listen to his lyrics, though. Too many rappers that I’ve found to be very smart STILL fill their rap songs with low-life mantas, misogynist claptrap, braggadocio and vulgarity. When I see such a rapper in a good interview, I am saddened that they pander to the lowest-denominator in their music, even as they are clearly capable of higher discourse.

Dark Helmet (profile) says:

Re: Hmmm. Interesting Guy

“Too many rappers that I’ve found to be very smart STILL fill their rap songs with low-life mantas, misogynist claptrap, braggadocio and vulgarity. When I see such a rapper in a good interview, I am saddened that they pander to the lowest-denominator in their music, even as they are clearly capable of higher discourse.”

Take two doses of Del The Funky Homosapien and Common and call me in the morning…

Peter says:

Re: Hmmm. Interesting Guy

I agree on all accounts, but as far as I understand, it’s just a business model that sells. Just as big corporate slim bags resort to all sort of shady business deals to get “rich quick”, and banksters trade money like in a monopoly game — many of these rapper guys just use this platform as a vehicle to make a name for themselves and get rich.

The few conscious rappers out there with some substance, well, they still drive and carry their own stuff, can’t support a family of what they do, and are more in line with the starving artist.

Right or wrong, there it is.

Derek Kerton (profile) says:

Re: Re: Hmmm. Interesting Guy

Yeah, you’re right. Like beer ads, it was sold to the gansta rappers, so it makes all that misogynist rap OK. Great argument, thanks for convincing me.

Now that I’m off my high horse, I’ll just go play some of that stuff for my daughters, because any misgivings I had about it were just my arrogance, right?

Dark Helmet (profile) says:

Re: Re: Re: Hmmm. Interesting Guy

“Now that I’m off my high horse, I’ll just go play some of that stuff for my daughters, because any misgivings I had about it were just my arrogance, right?”

Depends. How old are your daughters, do they have the ability to filter entertaining garbage from reality…and how hot are they?

Derek Kerton (profile) says:

Re: Re: Re:2 Hmmm. Interesting Guy

No. Their definitely not old enough to filter crap from reality. They can barely understand that Dora isn’t real. The get angry when a map doesn’t leap out of their backpack and tell them three steps to get to the birthday party.

On the serious side: at what age do most kids get the ability to filter entertaining garbage from reality? I’d say it’s way after they get exposed to the crap.

Chief Rocka says:

Re: Hmmm. Interesting Guy

Dog…. Ur A Bitch. Its Music Man. Quit Looking For The Meaning in Every Little Thing. Using Large Ass Words For Hip Hop. lol have u listened to the music. Hip hop is music D-evolved in sound to the point where its strips music to its more basic forms of rhythm. ANYONE CAN MAKE IT!!! the older pioneers of hip hop werent musicians. They were men that knew how to make people move. They did interesting things yea… but still man Rap has never been about Projecting a GRAND image. Its rough Raw.. and Fun. Now take the criticism and look at rap a different way.

teri abel (user link) says:

Re: Hmmm. Interesting Guy

“I never gave this guy a second’s thought. As a pop entertainer, most aren’t worth even that much time.”

I hadn’t given him serious thought previously—but maybe that’s the point: perhaps more than we imagine are actually “worth the time”, but are reflexively not assumed to be.

Much of entertainment is a ruse—and business too. I think we really pay entertainers to lie to us—maybe 50 Cent has done it so well we believed him.

As I’ve witnessed, there are public figures with impeccable public images and sanctioned professed values in media, but with surprising and disappointing personal deficits–sometimes exactly counter to their public brand—it can startle you. Here with 50 Cent, the opposite (in some real sense) seems true—he appears to harbor more sophistication, multidimensionality and complexity than we assumed. He’s not the first in this industry or genre though—Master P clearly comes to mind (all nearly half billion of him—$361 million of which came by age 29).

Anonymous Coward says:

Re: Hmmm. Interesting Guy

Jay-Z said it best:

The music business hate me
Cause the industry ain’t make me
Hustlers and boosters embrace me
And the music i be makin
I dumb down for my audience
And double my dollars
They criticize me for it
Yet they all yell “Holla”
If skills sold
Truth be told
I’d probably be
Talib Kweli
I wanna rhyme like Common Sense
(But i did five Mil)
I ain’t been rhymin like Common Sense
When your sense got that much in common
And you been hustlin since
Your inception
Fuck perception
Go with what makes sense
I know what i’m up against
We as rappers must decide what’s most impor-tant
And i can’t help the poor if i’m one of them
So i got rich and gave back
To me that’s the win, win
The next time you see the homie and his rims spin
Just know my mind is workin just like them
(The rims that is)

DJ (profile) says:


I’d like to congratulate the regulars here for NOT giving some of the comments on this thread a response.

There are some, above, that clearly either didn’t pay attention to the interview, or didn’t even watch the video at all. Those people prove, by their comments, that ignorance is NOT bliss. If it were, they wouldn’t be so negative all the time.

anon says:

I download music, and would NEVER EVER EVER EVER even dream of going to a concert. Who the hell would go to a damn concert? All the fucking “people” (if you can call that sort of sub-human trash ‘people’), excessive noise level, ridiculously expensive food and drinks, etc, etc… I download it to enjoy in the quite comfort of my home. I’m sorry, but I will not pay $20 for a CD just to get one song. Not gonna happen. The musicians need to eliminate the record labels, and set up shop in their house. With today’s technology, it is no longer necessary to have record labels. Spend a few grand on a soundproof room, and record direct to mp3 format. Sell it for under a buck per song, and you will make billions.

not important says:

Re: Re:

you are a bit off the mark in many aspects although i understand your jab at the labels. But who will administer your publishing, who will administer or litigate your mechanical rights for sync, who will engineer your recordings, who will be in charge of marketing (and with what connections), who will be in charge or PR (and with what connections)? these are just a few of the many many parts of being a recording artist that actually makes money that a label actually provides (if you maneuver correctly). Please reevaluate your “billions” earning forecast.

rocker says:

Re: what the hell..

dude you have issues 50 cent is so right i would download the music to try it out and if i like it i would buy it. I would also attend the concert to support the band and enjoy the live show! YOu have issues man obviously you don’t get out much and don’t know what a concert is! You are the people who the music industry hate!

Chris Antonelli says:

Re: Who Would go to a concert?

Well in reply to your comments, I like you do download too, I have been to download festival since 2006 and i numerous gigs/concerts why? Because nothing can beat the atmosphere of a live performance granted I listen to a diffent style of music in the form of Metal and mostly Melodic Death Metal bands like Devildriver but still i’m sure the same theory applies to all music fans unlike Rap, Metal is still a very underground genre with most bands on home true breed record labels who make 90% of their money from gigs and selling to straight to the fans home grown for the fans to the fans…

soar (profile) says:

Well, as a geek, rap and hip hop lover (I do like 50 cent… His first CD is pretty good, don’t like the new stuff) this is awesome. If only more entertainers thought like this instead of labeling pirates as criminals and thieves. Although it would be a little hypocritical if most of these rappers did get pissed about people “stealing” “their” music.

Anonymous NCT-er says:


If only more artists felt this way. Everyone knows the real money is in touring, not the album/single sales. I find it’s important for building up the fan base of up-and-coming artists as well, as no one wants to shell out $30 (AUD) on a band they know nothing about. Piracy allows people to try out all kinds of different music and prevents the resentment of buying a disappointing CD. And generally when someone likes what they hear, they’ll buy the album anyway. I don’t think record labels should be abolished nor do I think piracy should be harshly reprimanded. Neither will disappear so people should just quit their bitching.

Balzac says:


half these comments translate to: “wow he speaks very well, i assumed he would be semi-retarded”

also i love how violence/sexuality/crime is fine in movies and tv, but when its in a song its completely different for some of you. If you watch movies with this type of content, but shit on 50 cents music for the same content, you are a hypocrite.

Jamp says:


When he first came on to the scene I didn’t think much of him. Wasn’t really into his music then thought less of him when there was a game with him in it and thought his films wouldn’t be worth watching (most probably aren’t). But got to give it to the guy he’s really interesting and smart. Think I might actually read his book after this and I don’t normally read books (lol). At least he acknowledges that piracy can’t be stopped that easy and doesn’t rant about losing a bit of cash when he still makes a fortune anyways.

Brenda Walker (profile) says:

The Stones shunning business

It’s funny that the CNBC commentator described the Rolling Stones as rebels who shunned business. That may have been the image they projected, but their music production/touring operation is the epitome of being “in business” and has been for many years. Certainly it has been that way far longer than people have been downloading music.

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