Moldover Gives People A Reason To Buy His CD By Turning The Case Into An Instrument

from the rock-out dept

Another day, another example of a musician not freaking out about “piracy” but looking to create innovative reasons to actually buy something. The latest is the artist Moldover, who not only learned how to build circuit boards that display the album artwork and spell out the song titles, but he actually turned the CD case itself into a fully functional instrument. Check it out:

It has a button that makes sound, and then you can adjust the sound via light sensor that creates a virtual theremin. On top of that, it has a line-out jack, that lets you listen quietly, or record music via the CD case itself.

It seems like every day we see new and different examples of artists coming up with cool reasons to actually buy product. While some critics insist that these sorts of things only work once, I tend to believe that creativity knows no bounds, and we’ll keep seeing more and more unique ideas.

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Comments on “Moldover Gives People A Reason To Buy His CD By Turning The Case Into An Instrument”

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37 Comments
Alan Gerow (profile) says:

Re: Re:

I don’t think that’s the obvious question. To me, the obvious question is: Why aren’t more artists trying things like this?

Here’s an artist who’s at least giving people a reason to pay for something that’s creative and fun over downloading that isn’t suing everybody they can think of and demanding some “right to be paid” that they made up.

diabolic (profile) says:

This is ‘neat’ but who wants to buy plastic discs?

In this article and the one the other day about Pay What You Want both centered around selling plastic discs. This site has articles all the time that talk about how people do not want to buy plastic discs. So we have a neat feature that may be a reason to buy and a plastic disc that is not a reason to buy. How about affordable and downloadable tracks in the same quality that is available on the plastic disc? How about the neat plastic disc case that plays music but with a key to download the track and without the plastic disc?

Anonymous Coward says:

Re: Re:

If you are going to buy physical product, the CD is still a very desirable thing to have. In fact, many of the people who spend hours a day downloading stuff also spend them time to burn it to disc for safe keeping.

Regardless of what Mike tries to tell you, the shiny plastic discs are still important to consumers, and even fairly important to (non consumer) infringers

Anonymous Coward says:

Re: Re: Re:

I’m quite sure that Mike hasn’t said that plastic discs are not wanted. In fact, many of the artists that he’s praised have sold plastic discs. Mike’s reasoning has usually been that CD purchases should be voluntary and not forced.

The issue isn’t that plastic discs are dead, it’s that CDs are dead as the means to get the music, and you have an entire industry clinging to that dead model as the source of their revenue.

If you want the music, buy the music. If you want the CD, buy the CD. A marketing strategy that forces people to buy the (more expensive) CD when they want the music just ticks off the customers.

Alan Gerow (profile) says:

Re: Re: Re:

Well, the thing is the disc in the store comes with 12-20 songs. The back-up discs people create store several hundred. Thousands on a DVD.

If I could legally purchase discs of hundreds or thousands of MP3s instead of a dozen at a time, that would make the commercial purchase of the disc format more interesting.

As it stands, a whole disc for a dozen songs is a complete waste of physical storage space. I’ve sold off most of my CDs because I got tired of storing and moving them around. An entire box of commercial CDs fits on one DVD-R.

Dirk Belligerent (profile) says:

What are you people? 12-year-olds?!?

Reading the comments, it’s not surprising that that in everyone’s herdthink of “Who buys music? Who wants a piece of plastic?” no one has considered that CDs SOUND BETTER!!!

I was reading in the new Wired last night – printed on dead tree product! SUCK IT!!! – about the “MP3 Effect” and how “good enough” quality was becoming preferred. They mentioned an experiment that incoming college students who were played music from various sources and nowadays, these kids preferred the distorted lossy sound of MP3s because they think that’s how music is supposed to sound.

I’ve always found it ironic that as digital recording has gone into 192KHz territory (e.g. ProTools HD), the final product delivery method may be a compressed audio format with no dynamics and everything abouve 16KHz lopped off. Yeesh. May as well record into a boom box if that’s how it’s going to end up.

Hate to sound like a grumpy old man, but you kids with your sneering arrogance about music delivery methods are ignorant punks.

Skeptical Cynic (profile) says:

Re: What are you people? 12-year-olds?!?

I have for a long time been a big audiophile. (I spent over $3k on a audio set up 15 years ago.) And in some ways I do agree with you. The simple fact is that MOST people don’t really hear the extra range and depth and they don’t want to pay for it. It’s like a color blind person paying for a rainbow painting. And unfortunately if musicians and music sellers want to make the most money they must appeal to the widest group of buyers.

PS. I think this is why people pay to go see concerts because they get all the range and depth they miss in the CDs.

ChurchHatesTucker (profile) says:

Re: Re: What are you people? 12-year-olds?!?

“PS. I think this is why people pay to go see concerts because they get all the range and depth they miss in the CDs.”

I think you were spot-on earlier, in that there are people who ‘get’ the audiophile portions of what’s offered.

And most people, I suspect, don’t get that. They go to concerts for (a)Social reasons, (b)Support reasons, and (c)Bragging rights.

I’ve seen the same thing happen in Second Life, which pretty much takes the audiophile part out of the equation.

Alan Gerow (profile) says:

Re: What are you people? 12-year-olds?!?

Except you grew up listening to music on LP, cassette tape, and then CDs. I knew people in the ’90s who bemoaned CDs because it sounded too crisp and empty … it lost the warm fuzziness of the tape or LP … it felt less organic.

As far as I’m concerned, most MP3s that are properly encoded display no noticeable difference in sound quality to me from the CD source. It’s people who encode at crappy settings or with crappy software that get crap out in the end.

Anonymous Coward says:

Re: What are you people? 12-year-olds?!?

“CDs SOUND BETTER!!!”

You’re right! Unlike downloaded songs, which are just binary data that sounds like computer crap, CDs are the real sound stored into a magic plastic device! It’s probably some sort of vibration thingy like vinyl records, you should try and put them under a needle and make them sound!

Derek Kerton (profile) says:

Re: Re:

The irony is that you don’t understand how that is good business.

We all did see “the obvious”. Mike did state it. But the “cute toy” is more than you seem to understand. It is linked to the music and the artist, and is thus promotional. Plus it gives the artist a scarce, tangible product to sell, which gives people a reason to buy. They don’t have much reason to buy the music, which he gives away for free (also promotional).

Ultimately, this “obvious” ploy will lead to:
a) More disks sold, more revenue
2) More awareness of this artist, buzz, sharing
II) More live performance ticket sales, performance revenue
v) More merch sales at shows
70 Goto a) and repeat

Yeah! I mean, how stupid is that! Gawd! Stupid musician, “hoping like heck that people might actually listen to the music” and doing something to make that happen. You’re right, he should just quit instead.

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