's Business Plan To Datamine Links?

from the could-be-interesting dept

A lot of folks have been mistakenly mocking, the popular URL shortening service, which some dismiss because the functionality is quite simple to replicate (and, in fact, it was hardly the first or last such service). But, as has been discussed the real value in isn’t so much the fact that it shrinks URLs, but in all the data it collects. The fact that it’s become such a popular URL shortening service, means that it has all sorts of data on what’s popular online at any given time — including how many times something is added to a social network and how many clicks it gets. Part of the reason the service itself has been so popular already is the datamining it lets users do, so they can see how many clicks something gets, and apparently, the company behind it is planning to use that data to create its own news site, highlighting what’s popular out there. Who knows if this will work (being a news aggregator hasn’t made many companies very much money lately), but it does show how something as simple as a URL shortening service actually could have more going on behind the scenes, and shouldn’t be written off because it can be replicated in just 10 lines of code. If you can get people to use your ten lines of code, the data itself can be quite valuable, if you know what to do with it.

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Comments on “'s Business Plan To Datamine Links?”

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Rich Kulawiec says:

URL-shorteners == abuse magnets

Whatever the intrinsic merits of such sites (and I personally don’t think they have any: software that can’t handle full URLs is broken and should be repaired or discarded), there’s a serious problem with all of them — one that none have successfully addressed to date.

They’re abuse magnets. That means that the mechanism they provide is not only readily abused, but that the ability to do so is useful to spammers, phishers, malware distributers, etc. (After all, if the potential existed but didn’t serve their purposes, they’d largely ignore it.) None of the have yet demonstrated the inclination and ability to address this in any meaningful way, and as a result, abuse has flourished. (“meaningful” == proactive, not reactive, since the latter is just about useless.)

It is rapidly becoming a best practice to blacklist the domains of all URL-shortening services. Some would argue that this is heavy-handed: I’ll argue that it was their responsibility to anticipate, plan for, staff for, and budget for abuse control before they launched — and if they chose not to do so, then they have no one to blame but themselves.

Vikrant Mahajan (user link) says:

A very useful url shortener alternative to paid ones

This one day after bitly got screwed i started looking for an alternative and i found TUQ Url Shortener service. It was like one of the most accurate and most beautiful service i have ever used before. It’s best part was no sign up that got all of us screwed with bitly and all those premium looking features they were giving for free.

Have a look at their services and decide for your self TUQ Analytics Dashboard

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