Record Labels In Germany Learning That YouTube Has The Leverage
from the no-more-videos dept
Just as in the UK, where Google decided to block all music videos from the major record labels, after those labels demanded payments that Google felt was way out of line with what could be made from advertising, it looks like Google has now pulled music videos in Germany as well. Once again, the record labels will likely complain and demand investigations — even as other artists have learned that they don’t need to profit directly from their videos on YouTube, but that they can profit indirectly and that pulling their videos down actually does a lot more harm than good.
Of course, the record labels recognize this implicitly — otherwise they would be happy that their music videos were pulled down. If they didn’t recognize the benefit from YouTube, why would they complain at all? The problem, it seems, is more psychological. The record labels know they benefit from the music being on YouTube — but they also know that Google benefits. Rather than realizing there can be relationships where both sides benefit and everyone is better off, the labels seem to feel that only they should really benefit, and thus, Google should have to pay out all (or most) of its benefit.