Never Be Surprised At What People Will Pay For

from the up-next:-chicken-of-the-month-club dept

The subscription model is a tried-and-true stalwart of the business world, whether it’s applied to something like magazines, Netflix, cable TV channels, or bacon. Now those of us in the US can join our European brethren in adding black socks to the list of subscription-delivered goods with the stateside launch of Blacksocks will send you 3 pairs of black socks at intervals you determine: for instance, if you want 3 pair every 4 months, it’ll cost you $89 for a year’s “sockscription.” Laugh if you will, but the company claims to have accumulated 40,000 subscribers since it launched in Europe 10 years ago. Who says innovation is dead?

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Companies: blacksocks

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Comments on “Never Be Surprised At What People Will Pay For”

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Chris says:

Innovation, seriously?

Socks and delivery services are some of the oldest inventions around, simply combining the two, but really just offering a new product to preexisting linen services (which is basically what it is) I don’t see as all too innovative. Clever perhaps, but beyond that I wouldn’t give it too much credit. Ancient concept – new adaptation – little more.

Anonymous Coward says:

Re: Re: Re:

Wait, are you saying that someone came up with an new adaptation of an existing business concept without breaking copyright or patents?

You know, Harold, I don’t see where Carlo mentioned either patents or copyrights. You’ve got patents and copyrights so much on your little shill mind that you’re starting to have visions of words that aren’t even there.

Anonymous Coward says:

Re: Re: Re: Re:

I think that was his point. So often people in here complain about someone’s business model violating copyrights or patents (or trademarks or trade secrets or common sense – the blog of violators) that to have an example of a business that is “innovative” (as in packaging in a shiny new box) without being a violator of someone just seems amazing.

Anonymous Coward says:

Opportunity Knocking

Somebody should patent this idea and then threaten the company with a lawsuit and file a complaint with the International Trade Commission (ITC) to get the import of these socks banned. Yeah, I know that prior art could eventually invalidate the patent, but that’s not the point because by the time that happened, the company would already be out of business. I bet the company would probably pay up just to avoid the court costs and stay in business. Profit!

Anonymous Coward says:

Saw a presentation by this guy while I was studying at St. Gallen. It’s a good idea for a country where everyone wears black socks. Last time I checked, the only people who wear black socks in the states are really old men and office workers in formal industries.

That being said, their guerrilla marketing was supposed to be their claim to fame – what are the odds that black socks become the next Puma?

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